With technology evolving every second, it can be easy to slip away from consistently reviewing your current site. Your website is the face of your business and is your first impression to visitors. You should be making consistent updates to keep new and existing customers engaged and satisfied when they visit your site. If your site has any of the following signs, it may be time to consider a design update. Luckily, we are here to help you pinpoint what you should be looking for when it’s time to upgrade.
1. Bad Navigation
Is your site easy flowing or does it get lost in a sea of pages and random content? Every business grows and wants to showcase something new they have incorporated. So what better way to do so than to put it on your site, right? Adding new features, content, and pages is great but if it is done so haphazardly, many times a visitor will become frustrated due to not finding their desired information and leave your site, that’s not good! Make it easy for your visitors to find what they need by mapping out a clear call to action (Ex. Learn More, Buy Now, Call Us), having a consolidated menu structure with limited dropdowns, and having your pages ordered from the most popular to least popular.
2. Not Mobile Responsive
With mobile devices now overtaking desktop for internet traffic, your website should be agile and adjust when it comes to screen sizes. Picture this, you are searching for a new place to shop and when you go to their website on your phone it takes forever to load and the text is so microscopic you have to zoom in to read it. Yep, that sounds like a nightmare! Make sure to test your website with a popular tool such as Google Pagespeed Insights and that it functions properly across all screen sizes for the best customer experience possible!
3. Bad SEO Practices
Search Engine Optimization is used to help your organic search results appear and lead traffic to your site. Without good SEO, Search Engines such as Google and Bing will rank your website low making it hard for people to organically find your site. Try to avoid using irrelevant keywords, blog spamming, and content stuffing when trying to improve your SEO. Google has many algorithms that will detect and penalize your website if you are attempting to use bad practices. Quick tip, make sure your meta tags and descriptions are accurate, keyword-rich, and that you are utilizing technical SEO practices correctly to ensure the best organic results.
4. Old & Outgrown Content
Everyone changes and so does your business. Many times, businesses change key products, services, or values but never update them on their website. This often results in a misleading experience for potential customers. Make sure that your website accurately reflects your company by having updated content, graphics, and other visual aids so that when a first-time customer visits your site they know who they are working with from the start. Old and outgrown content may be a primary reason your website is not performing as well as you would like it to.
5. Not the traffic, leads, and Conversions You Expect
Your website should be consistently converting visitors on a regular basis. If not, then it could be time for an updated website. With your site being the face of your company, it should leave a long-lasting impression on your visitors. If you find that your website is having high traffic and but also high lead drop-offs, then your visitors are not clearly finding what they need. Make sure your site is converting visitors properly by following some of the tips above. Above all else, take a moment and occasionally step into your customer’s shoes and review your online presence. More times than not you will discover unnecessary hurdles that prevent them from completing the action you would like them to do. Have any questions or realize you may need a website upgrade after reading this post? Let’s work together, we’d love to help!