WEB DESIGN & DEVELOPMENT

Web Design That Gets Your Business Found in Northwest Indiana

We design and build websites for businesses across Northwest Indiana and Southwest Michigan that are built to rank in search, turn visitors into sales, and look like the business you’ve spent years building.

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5.0 · 97+ verified reviews on Google

TRUSTED BY LOCAL & REGIONAL BUSINESSES ACROSS NORTHWEST INDIANA

WEBSITE PROBLEMS WE SOLVE

Does Any of This Sound Familiar?

These are the five pain points most of our redesign projects start with. One is usually enough to know it’s time to make a change.

Is your website invisible when someone nearby searches for what you do?

We build your site with clean structure, local keyword content, and fast load times so Google can confidently rank your business for the searches that drive leads and revenue.

Are people visiting your website without taking the next step?

Traffic only matters if it leads somewhere. We design every page with clear direction, intentional calls to action, and messaging that helps visitors feel ready to reach out.

Do you have to call someone to change a line of text on your own site?

We build websites your team can actually manage. Update hours, prices, or a whole page on your own without waiting on someone else.

Does your site still look like the business you started ten years ago?

Your website should reflect where you are today, not where you started. We begin with your brand, your goals, and the customers you’re trying to reach to build something that earns trust.

Are you paying for a website that no one is really taking care of?

A site isn’t a one-time job. We offer managed hosting, ongoing updates, and a real team you can reach directly, not a three-day wait to fix something simple.

Not sure which of these issues is affecting your business most?

Let’s Talk Through It

DESIGNED & BUILT BY THE SAME TEAM

Web Design & Development, Built Together

A website works best when the design, messaging, and development are planned together from the start. Our team handles the full website process in-house, so the same people thinking through the layout, content, and user experience are also considering how the site will function, perform, and be managed after launch.

Design

The look, feel, and flow: brand, layout, messaging, and the path that guides a visitor toward picking up the phone.

Development

The build underneath: fast, secure, mobile-first code that your team can actually manage in-house.

WHY OUR WEBSITES PERFORM

Six Things Every Site We Build Does Well

These are the fundamentals. What makes a site great beyond this is specific to your business, and something we work out together.

Strategy Before Pixels

We start by learning your business and what a new site actually needs to do: more calls, more booked jobs, more of the right customers.

Built for Mobile First

Most of your customers find you on a phone. We design for that screen first, so your site loads fast and works wherever they are.

Built to Rank Locally

Clean structure, fast load times, and content built around the services and towns you serve, so you show up when neighbors search.

Designed to Get Calls

Clear messaging, an obvious phone number, and a clear next step on every page that turns a visit into a real inquiry.

Easy to Manage

We build on a clean editor your team can actually use to update your hours or a whole page without calling anyone.

Built to Earn Trust

A site that looks like the business you’ve spent years building, so first-time visitors take you seriously from the first scroll.

web design mockup for Michiana Wildlife Removal

FEATURED CLIENT WORK

Helping Michiana Wildlife Improve Their Visibility & Lead Flow

Michiana Wildlife Removal came to us with a site that had a poor user experience, didn’t show up in search results, and wasn’t generating enough leads. We redesigned the site to improve functionality, strengthen brand image, and enhance the user experience. The new site clearly highlights their services, includes simple contact forms, and uses effective SEO strategies to help them rank higher in search results.

50%

Increase in mobile traffic

45%

Increase in organic search traffic

25%

Increase in website conversions

HOW WE WORK

Our Process, From First Call to Launch.

Every project moves through the same five phases. You’ll always know what we’re working on, what’s next, and what we need from you.

Available for in-person meetings
Dedicated project manager
Fixed-price written scope
Post-launch support

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01 Discovery & Planning

We sit down to understand your business, your goals, and what a successful site actually needs to do. Before any design begins, we map the audience, the pages, and the outcomes we’re building toward.

02 Research & Design

We research your industry and competitors, gather your content, and design the site around your brand. You’ll see and approve the full design direction before we build a single page.

03 Development & Build

Once the design is approved, we build your site mobile-first on a clean, custom WordPress site and connect the tools you already rely on so everything works together.

04 Testing & Training

We test everything across devices and browsers, review speed and accessibility, then train your team so you can manage day-to-day updates.

05 Launch & Ongoing Support

We handle the launch, set up analytics, security, and backups, and stay a committed partner well beyond the site launch as your business grows.

LOCAL SEARCH VISIBILITY

Your Website Should Show up on Google. That’s Part of the Job.

When someone nearby searches for what you do, you want to be the business they find. A well-built site supports local search through clean structure, clear content, and pages built around the services and towns that you serve, so the right customers find you, not your competitors.

See how our client, Leeds Public House, ranks at the top of Google search results for ‘restaurants downtown Michigan City.’

Learn More About SEO

Leeds Public House Search Rankings (SEO example)

TESTIMONIALS

What Our Clients Have to Say

Real feedback from business owners, nonprofits, and organizations we’ve partnered with. Hear how we help strengthen brands, grow visibility, and reach goals.

“I have been working with Sera Group for years. They have built my website, helped me with my SEO, managed my social media accounts, online ads, and branding. They have helped me turn a small business into one of the biggest window cleaning companies in NW Indiana. I would highly recommend Sera Group if you want to grow your business from every direction.”

Brian M.
ProElite Window Cleaning

“We just launched a new website for Michiana Mechanical with the help of Sera Group, and the results have been amazing. If you’re on the fence about updating your website, just do it. It makes a huge difference. Our new site is faster, looks great on mobile, ranks better in Google, and is much easier for customers to navigate.”

Tom L.
Michiana Mechanical

COMMON QUESTIONS

Frequently Asked Questions

The questions Northwest Indiana business owners ask us most. Don’t see yours? Just ask, we’ll give you an honest answer.

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How long does a typical web project take?

Most projects run 6-10 weeks from kickoff to launch. The exact timeline depends on the scope, how quickly we can get content and approvals, and any integrations involved. We’ll give you a realistic timeline before any work begins, and we’ll stick to it.

Will I be able to update the website myself?

Yes. We build on a clean, well-structured WordPress install and provide a training walkthrough for your team. Most of our clients handle their own day-to-day edits (text, images, news posts, hours) without needing to call us.

Do you host the website, or do I find my own hosting?

We host and manage the websites we build to ensure optimal performance, security, and reliability. Our managed hosting includes daily backups, software updates, uptime monitoring, and direct support from the same team that built your site.

What's actually included in the price?

Strategy, content structure, design, development, on-page SEO, basic analytics and form setup, accessibility and performance review, training, and post-launch support. Anything beyond that (extra pages, integrations, photography) is quoted before it’s added, so there are no surprises.

Do I own my website when it's finished?

Yes, fully. The site, the content, the domain, and the design files are yours. If you ever decide to move to another agency or bring web in-house, you’re free to do so without us holding anything hostage.

What if my branding or content isn't ready yet?

That’s perfectly fine, and pretty common. We can help with branding, photography, and copywriting as part of the project, or coordinate with your existing partners. The discovery phase will surface what’s missing and how to handle it.

Do you build on WordPress, Webflow, or something custom?

Most of our work is on WordPress because it gives our clients the best balance of flexibility, ownership, and long-term cost. We build custom themes with your business in mind, keeping the site clean, flexible, and easier to manage long-term. For specific needs, we’ll recommend a different platform if it’s clearly the better fit.

What about SEO and ongoing marketing after launch?

A well-built site supports SEO from day one, but real visibility comes from ongoing work. We run dedicated SEO, paid ad, and content programs for many of our web clients, entirely optional and only if it makes sense for your business and goals.

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