Branding + Graphic Design

Our in-house creative team is highly skilled and committed to providing your business with quality branded content. We enable businesses to tell their story through creative marketing solutions forging a path towards success.

  • Increase your company’s credibility and trust

  • Consistent branding across all channels lets customers know exactly what to expect from you
  • Outperform your competitors with high-quality photos, videos, and custom branding instead of generic stock photos

Sera Group ranked #1 on Northwest Indiana Business Magazine in 2021, 2022 & 2023 for best ad agency and graphic & web design firm.

There’s a reason hundreds of Northwest Indiana business owners choose Sera Group for their marketing. Our team is here as a strategic partner dedicated to helping your business grow to its greatest potential.

Our Creative Branding Services

Brand Strategy

Developing a cohesive and effective brand strategy is essential in order to build solid relationships with customers, create an emotional connection with the brand, and stand out from competitors. Moreover, it serves as a roadmap for all of the company’s marketing efforts and campaigns, helping to ensure that all activities are aligned and support the overarching objectives.

Logo + Visual Identity Design

A good logo can be the difference between a successful company and one that fails to make an impact. It is essential for businesses to ensure that their logo accurately reflects their branding message, as it is often the first thing that customers notice when they come across a product or service. With a good logo, companies can create an instantly recognizable image that customers associate with the brand, allowing them to build trust and recognition quickly.

Photo + Video

High-quality photos and videos are essential for brands looking to stand out. It helps communicate their message, build brand awareness, and convey a strong sense of professionalism with just one glance. Quality visuals also help improve customer interaction, as they are more likely to engage with attractive images that capture their attention. Visuals can be used to showcase products or services, highlight features and benefits, or simply make the customer feel connected to the brand.

Brand Awareness Campaigns

The right message delivered in a tailored voice can go a long way in making an impact. By leveraging personalized messaging that speaks to individual customers or target audiences, your business can use its brand to tap into the power of storytelling and create meaningful connections with your consumers. This is why having the right brand voice is essential for any successful brand awareness campaign.

Check Out Some Of Our Brand Case Studies

By collaborating with our team, you can trust that your message will be crafted with your unique vision in mind. Our team is committed to developing a brand voice that resonates with your target audience and helps you communicate the meaning behind your mission. Check out some of the compelling and memorable brands we’ve created for other local organizations in Northwest Indiana.

LPCHD logo white
white la porte county fairgrounds logo

Our Clients

We’ve worked with hundreds of Northwest Indiana businesses of various sizes and industries. Since 2014, we have built websites, brands, and marketing campaigns that have proven to be successful and help businesses grow.

Leeds Public House white logo
Onesource Distribution white logo
4411 Inn & Suites - white logo
Michiana Mechanical - white logo
AIM Water white logo
Indiana Small Business Development Center - white logo
Vibrant Communities white logo
Swanson Center white logo

Frequently Asked Graphic Design Questions

Branding involves creating a unique identity for your business through distinctive designs, consistent messaging, and a cohesive strategy. Good branding increases recognition, builds trust, and can significantly influence purchasing decisions by establishing an emotional connection with your audience.


Absolutely! We can refresh or completely overhaul your existing branding to better align with your business goals and current market trends. This can involve updating logos, redesigning visual elements, and refining your overall brand strategy.

A comprehensive brand guide from Sera Group ensures that every aspect of your brand is applied consistently, whether online, in print, or on merchandise. This guide includes:

  • Clear Guidelines on Logo Usage: Ensuring your logo is displayed correctly in various settings.
  • Defined Brand Colors and Fonts: Helping maintain visual consistency across all materials.
  • Consistent Tone of Voice: Aligning all communication with your brand’s personality.
  • Application Examples: Showing practical uses of your branding elements, from digital ads to truck wraps.

By adhering to a brand guide, your business can present a unified and professional image, increasing recognition and building customer trust.

Our graphic design services encompass a wide range of visual content creation including logo design, business cards, brochures, banners, website graphics, and more. We ensure that all visual elements align with your brand identity and effectively communicate your business message.

Evaluating your branding’s effectiveness involves looking at customer recognition, loyalty, and engagement. Are customers able to recall your brand? Do they choose your brand over competitors? Is your branding consistent across all platforms? We can help you analyze these factors.

Choosing the right design style involves understanding your brand’s personality, your target audience, and the message you want to convey. Our team works closely with you to determine a style that best represents your brand and appeals to your customers.

Ready To Start Your Branding & Graphic Design Project?

Are you looking to create a modern, powerful, and cohesive brand message? Our creative team is here to create a unique and tailored branding experience that will capture your target audience’s attention and represent your company in the most effective way.

Fill out our form for a free consultation to get started on building a consistent brand identity for your business.

Prefer to talk? Give Us a Call.


Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page: ( Important: Delete this tip before you publish the form.
Please select the creative services you are interested in.*

Interested In More?

Find out how we can help grow your business through digital and creative marketing.