Many people believe that just because they built a website their work is done. The phrase “if you build it, they will come” does not apply to this scenario, sorry folks. In order to drive traffic to your website there are many hoops you have to jump through, but don’t worry, it will happen.
1. SEO Friendly
First and foremost, your website needs to be search engine optimized. Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
There are many ways to help make your site SEO friendly. The easiest way is to use specific keywords or phrases in your title and headline. Your title should be short, sweet, and to the point.
2. Website Takes Too Long to Load
You have a total of 10-20 seconds to attract a viewer and keep them on your website. If your information is clear, they will often only stay for a few minutes. Sites that take longer to load do not stand a chance. Having the right hosting service, such as Bluehost, Dreamhost, or Siteground, for your site will help out a lot.
3. Promoting Your Website Is a Must
One downfall many people have is that they do not promote their own website. The easiest way to promote a website is through social media platforms such as Facebook or LinkedIn.
How many times do you see the same funny video shared on Facebook? Take a break from sharing the cute dog in the halloween costume and instead share your website instead. Tell your friends to share your post and before you know it, people will be viewing your website. Chances are at least one person viewing your site will get in contact with you.
4. Responsive Web Design
Remember when you got your first cell phone with internet? Visiting a website on there was always such a headache. Pinching the screen to make the text bigger, getting frustrated, then finally deciding to wait until you got home to view the site on your desktop, yet again, was never any fun.
The chance of someone actually coming back to your site on their desktop is slim to none. Many people still do not have Responsive Web Design and this is a huge downfall.
Responsive Web Design is here to help. Responsive Web Design provides the optimal viewing experience including easy reading and navigation across a wide range of devices.
In the US in 2017 63% of people on the internet were browsing on their phone, while only 37% were on a desktop. Mobile internet browsing is at an alltime high, having a website that is not responsive will make people want to visit your site less.
5. Incorporating Analytics
By using analytics you are able to track who visits your site, what time of day gets the most activity, and where they are visiting your site from. Google analytics is a great way to start. This tracks and reports website traffic through a Google Marketing Platform.
Inspecting your sites viewer data can help determine which posts and pages are doing well and which ones may need a little sprucing up to gain more traffic.
6. Adding Videos
This is the fun part. Videos are essential to your website because they:
- quickly deliver the message
- engage website visitors
If you have a short video on your site chances are people will remember the video and associate it to your website and business.
These are just a few examples of how to help drive traffic to your website. By using some of the tips mentioned above gaining viewers should be no problem. Building a website is exciting and fun, but this is just the first step.
Don’t let all of your hard work go to waste.