Creating the Perfect Formula: Sera Group and Eureka Labs’ Marketing Strategy

Eureka Chemical Labs, Inc. has been a family-owned and operated company, proudly serving the Midwest since 1981. Since their inception, they have transitioned away from their original industrial focus to include a broad range of household and institutional cleaning products. Additionally, they have expanded into contract packaging. Eureka is dedicated to delivering top-notch products and dependable customer service in a cost-effective manner.

The Challenge

Eureka Chemical Labs, Inc. approached us with a vision to establish a strong online presence, incorporating a refreshed brand identity, a new logo design, and a website that encapsulated these changes. Their objective was to increase awareness regarding their brand, convey their company’s mission, and spotlight their diverse range of services.

Industry

Chemical

Location

Northwest Indiana

Services

Branding

Logo Design

Web Design

Comprehensive Marketing Strategy

Sera Group provided marketing assistance to help Eureka Chemical Labs, Inc. achieve their goals of increasing brand awareness and expanding their online presence. By optimizing their new website for peak search engine optimization and effectively utilizing their updated logo and brand identity, Sera Group created a modern, user-friendly design to enhance the user experience.

Logo & Web Design

With intuitive design and a well-developed brand guide, our team and Eureka Chemical Labs, Inc. found a standard to meet with all visual media. The icon shown with on their logo portrays a chemistry molecule and is paired with the stylistic branding they chose. Their logo and professional photography (found throughout their website) create relevant visual content and foster brand recognition that Eureka was looking to achieve.

Sera Group developed a web design with visual aesthetics, call-to-actions, and personalized images and videos to increase engagement throughout the site and build trust. We implement all of these features to create a long-lasting first impression that showcases what Eureka Chemical Labs’ mission is all about.

Improved Site Structure & Navigation

We improved Eureka Chemical Lab Inc.’s site navigation and structure by implementing a user-friendly menu and a drop-down feature for all of the types of services they perform. Searching is made easy with the drop-downs and categories of products because users can see a brief overview of what will be on each page. With these improvements, the site flow will help lead visitors to their destinations more quickly.

Mobile Responsive Design

Eureka Chemical Labs Inc. is a provides a number of services and offers specialty chemical products. We wanted to capture a design with a sleek, modern layout for users to find their products and services listed. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using the Eureka website.

Search Engine Optimization

By using our knowledge and experience, we optimized Eureka’s website to perform to its highest abilities on organic searches. These strategies were put into place by using keyword research and investigating search engine result pages. Now, their brand can be found on any device at any time.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for Eureka Chemical Labs Inc.’s employees to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, the Sera Group team is always happy to answer any questions via email or phone after a site is launched.

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