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The campaign needed to balance sensitivity with clarity, delivering life-saving information in a way that was approachable, memorable, and easy to understand. Success was not measured by traditional sales or lead generation, but by reach, engagement, and the ability to consistently reinforce safe sleep messaging across the community.

Industry

Nonprofit Organization

Community Initiative

Locations

La Porte County, Indiana

Services

Branding

Facebook Ads

Print Materials

Comprehensive Marketing Solutions

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Community + Print Outreach

Print and out-of-home materials were created to reinforce safe sleep messaging in everyday environments. Brochures, magnets, bus posters, and billboard placements were designed with simple, approachable visuals and messaging to make infant safe sleep practices easy to understand and remember.

These materials were distributed throughout the community, including pediatric offices, healthcare facilities, and partner organizations, helping ensure the message reached families at key moments of care and education.

Facebook Advertising

To extend the reach of the initiative, Sera Group managed a Facebook advertising campaign focused on education and awareness. Video and graphic ads highlighted safe sleep best practices, including the ABCDs of safe sleep and common “Did You Know?” reminders.

The digital campaign helped reinforce messaging beyond physical locations, reaching parents and caregivers online while supporting consistent exposure throughout the duration of the initiative.

Creative + Messaging Development

All campaign materials were developed with sensitivity, clarity, and consistency in mind. Messaging was tailored to inform without overwhelming, ensuring content felt supportive rather than directive.

By maintaining a unified visual and messaging approach across all materials, the campaign delivered a recognizable and trustworthy presence that aligned with the mission of the Health Foundation of La Porte.

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