Order To Go. Support Local Business With Sera Group.

LPC 2 GO was a free online initiative we decided to create to support local businesses during the COVID-19 outbreak. It’s purpose was to inform the community of local pick-up and delivery options since many sources were displaying inaccurate hours, carry-out, and delivery options to consumers. With community-inclusion and perseverance at the forefront, this website provided consumers an accurate directory of information for businesses in operation throughout La Porte County during these uncertain times. We are happy to have been a part of this initiative to bring our community together!

Industry

Restaurant

Local Business

Location

La Porte County, Indiana

La Porte, Indiana

Michigan City, Indiana

Challenge

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Strategy

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Approach

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Comprehensive Marketing Strategy

Local Online Directory

With many sources displaying inaccurate hours, carry-out, and delivery options to consumers, we decided to create a free, online directory for food and beverage locations throughout La Porte County. We created a custom listing form for businesses to fill out directly on the website. Once the form is filled out, it is screened to ensure security and accuracy and then it is populated onto LPC 2 GO.

Select Categories and Keyword Searches

Finding what you are looking for the first time you search is very important to us. Therefore, we made sure that every listing is categorized and has the ability to be searched all within the website. Whether you are looking for carry-out or delivery, or breakfast, lunch, or dinner, you can find it all within one quick search. Every listing is paired with a map to get directions as well. These search functionalities ensure visitors can find there favorite food and beverage locations the first time they search.

Community Inclusion

Customers are vital to our local businesses during hardships, and we understand the difficulty consumers are having in finding available services. LPC 2 GO allowed local consumers to view available options throughout their community in a time of need. LPC 2 GO was a centralized directory for consumers where local food and beverage locations can list their updated hours as well as carry-out or delivery options, all at no cost. We are confident our initiative will lend a helping hand to our local businesses.

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