Help Shape the Future of La Porte County With Vibrant Communities & Sera Group

Vibrant Communities is an initiative to strengthen La Porte County’s greatest communities. The movement is guided by three core beliefs: People, Prosperity, and Place. The mission of Vibrant Communities is to envision La Porte County to be a vibrant collection of unique communities that invest in their diverse people, grow their economic and health vitality, and promote innovative leadership through talented citizens for a rich quality of life.

The Challenge

Vibrant Communities came to us looking for a new and updated website to showcase their brand, agendas, and mission. They wanted to have a website that users could use as a news source and a guide for all things La Porte.

Industry

Community Ogranization

Location

La Porte County, Indiana

Services

Web Design

Comprehensive Marketing Strategy

With the goals of creating a user-friendly and resourceful website in mind, we implemented our best SEO practices to ensure that we could generate more organic traffic to the Vibrant Communities’ website so visitors can easily find what they are looking for. We improved the site navigation for an optimized user experience across all devices. Having up-to-date content as well as a modernized website was at the forefront when completing this project.

Web Design

We enhanced Vibrant Communities’ online presence by designing a visually appealing website with clear call-to-actions, high-quality photography, and video production by our team. Their site implements custom branding that features a branded color palette, font styling, and more. Applying these consistently throughout the site not only increases the likelihood of engagement but also fosters trust.

Improved Site Structure & Navigation

We improved Vibrant Communities’ site navigation and structure by implementing a user-friendly menu. Searching is made easy as the site clearly lists out topics that someone would likely search for, i.e. what they do, resources available in the community, newsletters, and more. With these improvements, the site flow will help lead visitors to their destinations more quickly.

Mobile Responsive Design

The Vibrant Communities of La Porte County Movement is a community-wide effort to develop a unified vision. We wanted to showcase their mission of making our county more vibrant and prosperous on their website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using the Vibrant Communities site.

Search Engine Optimization

Through expertise, Sera Group ensured the brand’s accessibility across all devices and implemented SEO strategies. These strategies were created by utilizing keyword research and investigating search engine result pages. In turn, we generated more organic traffic to the Vibrant Communities website, so visitors can find what they are looking for seamlessly.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for the Vibrant Communities employees to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, the Sera Group team is always happy to answer any questions via email or phone after a site is launched.

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