Life is Better With Softened Water from AIM… and Marketing Strategies from Sera Group

AIM Water Treatment’s solutions removes both natural and man-made impurities, enhancing your well-being in every drop. Enjoy improved water quality that not only benefits your plumbing and appliances but also leaves your skin and clothes feeling refreshed. AIM Water is not just about filtration; it’s about optimizing your daily experience by saving you time and money. Embrace the difference and discover the joy of a well-hydrated life.

The Challenge

AIM Water faced a crucial challenge – their website needed a modern update to better showcase their advanced water treatment solutions. The existing design hindered the communication of AIM Water’s innovation and quality. Additionally, they aimed to expand their market reach through strategic Google Ads campaigns. Objectives were clear: revamp the website for a more modern look and implement targeted Google Ads for increased brand visibility and engagement.

Industry

Water Softening Equipment Supplier

Locations

La Porte, Indiana

Mishawaka, Indiana

St. Joseph County, Indiana

Services

Google Ads

Web Design

Comprehensive Marketing Strategy

Sera Group played a key role in boosting AIM Water’s brand visibility and impact through a well-rounded marketing strategy. We understood the importance of a polished online presence and strategic advertising. Our team gave AIM Water’s website a modern facelift, making it more sophisticated to reflect their commitment to quality. At the same time, we crafted targeted Google Ads to broaden AIM Water’s reach. This approach aimed not only at improving the website’s look but also positioning AIM Water for better visibility and engagement in the market. Sera Group’s tailored solutions were crucial in helping AIM Water meet its goals.

Aim Water logo

Web Design

AIM Water’s refreshed website design by Sera Group, showcases their history to build trust and credibility. Additionally, easy-to-find phone numbers for both La Porte and Mishawaka locations can be found at the top of the page. The site includes a drop-down menu of their solutions, such as water softening and filtration, which highlights AIM Water’s expertise. Look for the Kinetico Certified badge throughout, signaling a commitment to quality. Overall, we want to ensure a user-friendly experience, by making AIM Water’s website engaging and informative.

Google Ads

Sera Group’s management of AIM Water’s Google Ads has made a significant impact on their online presence, bringing tangible results. By placing AIM Water in strategic positions where potential customers actively search, we’ve expanded their reach and engagement. Our monthly reports provide AIM Water with a clear picture of how well the Google Ads are performing, helping them understand the effectiveness of each campaign. The benefits of Google Ads are evident in increased brand awareness, precise lead generation, and a measurable return on investment.

Phone Call Conversion Tracking

Sera Group employs advanced techniques to ensure precise tracking of AIM Water’s Google Ads, with a specific focus on phone call conversions. Our integration of CallRail, an additional third-party application, enhances the accuracy of conversion tracking. This tool allows us to attribute phone calls directly to the Google Ads campaigns that prompted them, providing AIM Water with detailed insights into the impact of their advertising efforts. The capabilities go beyond standard analytics, enabling us to measure the effectiveness of specific keywords and ads in driving phone leads. This strategic approach not only optimizes AIM Water’s ad spend but also empowers them with valuable data to fine-tune their marketing strategy for maximum impact.

Hands-on Training

Sera Group’s commitment to AIM Water goes beyond the creation of their website. With our comprehensive web hosting services, we ensure a reliable and seamless online presence for AIM Water. Taking it a step further, we provide hands-on training to the AIM Water team, equipping them with the skills necessary to navigate and optimize their website effectively. Our team remains readily available to address any questions or challenges, reaffirming our dedication to AIM Water’s continued success.

Importance of Google Ads

Google Ads play a significant role in modern digital marketing strategies, offering businesses a powerful tool to enhance their online visibility and reach a targeted audience. By placing ads directly in Google search results, businesses can connect with users actively seeking products or services they offer. The importance of Google Ads lies in their ability to deliver immediate results, allowing businesses to generate leads, increase brand awareness, and drive sales. The platform’s targeting options enable advertisers to tailor campaigns to specific demographics, locations, and interests, ensuring that their message reaches the right audience. Additionally, the ability to track and measure the performance of campaigns provides valuable insights, allowing businesses to optimize their strategies for better results over time. In a competitive online landscape, leveraging Google Ads is key to staying relevant, attracting potential customers, and achieving meaningful business growth.

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