Brewery Marketing Success: We’ll Cheers to That

Burn ’Em Brewing has become a standout brewery and full-service restaurant in Michigan City, known for its creative craft beers, scratch kitchen, and welcoming atmosphere. Founded by friends who turned a longtime hobby into a thriving business, Burn ’Em has maintained a local focus while expanding its presence and reputation throughout The Region.

The Challenge

Burn ’Em Brewing came to Sera Group with a growing business and a need for a stronger digital presence. They wanted a website that would match the energy of their brand, showcase their rotating beer lineup, and make it easy for visitors to explore beer offerings, food menus, events, and their story. They also needed updated visuals that captured the personality of the brewery, from product shots to team and venue photography.

Industry

Brewery
Restaurant

Location

Michigan City, Indiana

Services

Web Design

Photography

Video Production

Marketing Solutions

To support Burn ’Em’s goals, we combined website design with professional photography and video content to tell their story more effectively online. Our approach included:

Modern Website Design

We designed and developed a modern, visually driven website with a structured approach. This makes it easy for customers to find what they’re looking for, whether that’s current beer offerings, upcoming events, or information about the brewery’s unique story. Navigation was simplified, and strategic call-to-action placement guides visitors to key content. The design reflects Burn ’Em’s brand character through custom color palettes, typography, and imagery that feel authentic to their business.

Mobile-First and Performance Optimized

With a large portion of traffic coming from mobile devices, we optimized the site for fast load times and seamless responsiveness across screen sizes. This ensures customers have a smooth experience whether they’re checking the beer list at home or on the go.

Visual Content (Photography + Video)

To truly capture what makes Burn ’Em Brewing unique, we produced a range of visual content. This included product photography highlighting individual brews and label art, lifestyle imagery of the taproom and patio, and behind-the-scenes shots that capture the team’s personality and the space. Video elements were integrated to add movement and context, helping visitors connect with the brand before ever setting foot in the taproom.

Training & Ongoing Support

We provided tailored training guides and walkthroughs so the Burn ’Em team could confidently manage content updates after launch. Our team remains available for ongoing support and questions as needed.

burn em brewing website mockup

Visual Storytelling

Strong visuals help customers connect with a brand before they ever visit in person. For Burn ’Em Brewing, we focused on capturing beer details, label artwork, and the overall atmosphere of the taproom. These images support the website and marketing efforts by giving visitors a clear sense of what Burn ’Em offers and what makes the experience unique.

interior of burn'em brewing
burn'em brewing merch cups
burn'em brewing canned beers
burn'em brewing outdoor seating
burn'em brewing behind the scenes
burn'em up brewing sticker collection
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