Cheers To A Marketing Partnership: Burn ‘Em Brewing & Sera Group

Burn ‘Em Brewing strives to bring creativity from their team and include it in every beer that is brewed, ensuring that they provide the most unique beer in Northwest Indiana. From Ales to IPA’s, Burn ‘Em brews one-of-a-kind beers, all accompanied by their custom-illustrated labels.

The Challenge

Burn ‘Em is in the process of expanding their business across The Region, so they wanted to work with an agency that could help present their brand as they expand, and offer more support as they grow. They were looking for a new website as well as new photos and videos to showcase their company, team, and special brews.

Industry

Brewery

Location

Michigan City, Indiana

Services

Web Design

Photography

Video Production

Comprehensive Marketing Strategy

We provided Burn ‘Em with the website revamp that they needed to continue growing as a business and as a popular brewery in Northwest Indiana. By showing their products through visual imagery and showcasing that on their new, user-friendly website, our team was able to provide the support that their team needed to grow.

Web Design, Photography & Video Production

We enhanced Burn ‘Em Brewing’s online presence by designing a visually appealing website with clear call-to-actions, high-quality photography, and video production by our team. Their site implements custom branding that features a branded color palette, font styling, and more. Applying these consistently throughout the site not only increases the likelihood of engagement but also fosters trust.

Improved Site Structure & Navigation

We improved Burn ‘Em Brewing’s site navigation and structure by implementing a user-friendly menu. Searching is made easy as the site clearly lists out topics that someone would likely search for, i.e. what beers they offer, upcoming events they are hosting, or learning more about their history. With these improvements, the site flow will help lead visitors to their destinations more quickly.

Mobile Responsive Design

Burn ‘Em Brewing offers an extensive beer menu and a unique, cozy atmosphere for friends to gather and enjoy. We wanted to capture this same feeling through their website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using the Burn ‘Em Brewing site.

Search Engine Optimization

Through expertise, Sera Group ensured the brand’s accessibility across all devices and implemented SEO strategies. These strategies were created by utilizing keyword research and investigating search engine result pages. In turn, we generated more organic traffic to the Burn ‘Em Brewing website, so visitors can find what they are looking for seamlessly.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for the Burn ‘Em Brewing team to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, the Sera Group team is always happy to answer any questions via email or phone after a site is launched.

Professional Photography

With our professional photography equipment and skills, we were able to capture the essence of what makes Burn ‘Em unique. By showcasing each beer and label in a creative way, we can ensure that potential customers see what Burn ‘Em has to offer right away.

interior of burn'em brewing
burn'em brewing merch cups
burn'em brewing canned beers
burn'em brewing outdoor seating
burn'em brewing behind the scenes
burn'em up brewing sticker collection

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