Best Magazine Pricing, Selection & Service

Intercontinental Subscription Service, INC. (ISS) is a woman-owned national magazine subscription service located in Michigan City, Indiana. ISS’s goal is to make ordering your annual subscriptions as economical and hassle-free as possible! With such a large selection of magazines, we focused on creating an intuitive e-commerce website with clear navigation and site flow to increase the customer experience.

Industry

Print

Location

Michigan City, Indiana

Challenge

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Strategy

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Approach

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Comprehensive Marketing Strategy

eCommerce

We wanted to make sure that ISS’s customers could find everything they are looking for. Therefore, we built a full ecommerce website with navigation and purchasing ease in mind. Utilizing what Woocommerce has to offer, we made sure that ISS can add and change products as they come and go and make purchasing magazines a quick and easy experience for their customers.

Mobile Responsive Design

ISS strives for excellent customer experiences, and they expect the same pinnacle for their website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when purchasing.

Search Engine Optimization

Excellent SEO practice ensures customers find relevant information the first time they search. We created great SEO Ranking by researching and utilizing keyword research, investigating search engine result pages, and by using image alt tags. In turn, we generated more organic traffic to ISS’s website so customers can find them more easily.

Custom Site Integrations

We included custom subscriptions, tiered pricing, and custom discounts for all products. This ensures that ISS’s customers can continue to receive great discounts while using the website. To complete the site, we added custom user account logins and dashboards to ensure that returning customers can quickly manage their subscriptions and locations.

Hands-on Training

We generated multiple guides and flow charts with tailored walkthroughs for ISS’s employees to ensure they have the proper training when utilizing the integrated software on the website.

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