Marketing Meets Home Comfort: Regional HVAC

Michiana Mechanical is a family-owned business that proudly provides quality heating and cooling services to Michigan City, Indiana and surrounding cities. Since 1995, Michiana Mechanical has been taking care of thousands of homeowners, providing only the highest-quality HVAC services.

The Challenge

Michiana Mechanical came to us looking for a full-scale marketing solution as well as a new website. We partnered with them to bring forth a clean and modern website while staying true to their integrity, dependability, and workmanship. Rebuilding a website that was user-friendly and included excellent SEO practices was at the forefront of our minds when strategizing for this project.

Industry

Heating, Ventilation, & Air Conditioning (HVAC)

Location

Michigan City, Indiana

Services

Google Ads

Meta Ads

Social Media

Web Design

Our Approach

Once we were finished with the new website for Michiana Mechanical, they were happy to see that we had developed and designed a website that checked all of their boxes. We successfully updated the visual aesthetics of this brand and made it optimized for every device. We used analytics and data to conclude what Michiana Mechanical’s customers would engage with, making each part of the website more meaningful. By using our best SEO practices, we have ensured that Michiana Mechanical’s website will continue to rank highly organically for years to come.

Michiana Mechanical Website Mockup 2025

Modernized Branding

We believe each brand has a story, and we wanted to make sure Michiana Mechanical’s was heard. With the use of intuitive designs to improve visual aesthetics and personalized images to increase engagement and build trust, we were able to create a relevant and long-lasting first impression that showcased what Michiana Mechanical is all about.

Full Marketing Strategy

By completely re-branding their website, we were able to create a brand image that people know and love. We sat down and created a strategy that would bring to life Michiana’s story by generating modernized branding and running intuitive advertising. We successfully captured a genuine feeling that brought forth trustworthy and friendly qualities that Michiana Mechanical is known for.

Analytic Page Layout Decisions

Utilizing analytics and a little bit of psychology, we were able to create a look and feel of the website that would engage their audience in a much more meaningful way. While creating something that looks pretty is good, we stuck true to Michiana’s goal throughout the design of the website, making it a unique experience for each user.

Search Engine Optimization

Excellent SEO practice ensures visitors find relevant information the first time they search. We created a great SEO Ranking by researching and utilizing keyword research, investigating search engine results pages, and meta description research. Additionally, we utilized product link structures, sitemaps, and SEO redirects to make Michiana’s rankings higher.

Industry Design Research

Our team researched specific industry designs to improve the capabilities that Michiana’s website has to offer. While staying true to their brand, we were able to create a tailored design that will lead the industry.

Digital Marketing Case Study

MICHIANA MECHANICAL

Michiana Mechanical came to us looking for a full scale marketing solution. We partnered with them to design and develop a new website and create unique landing pages to use with their Google Ads PPC campaign. Our goal was to increase awareness and drive consumers to tailored pages that convert. Since the launch of the site and marketing campaigns, Michiana Mechanical has seen a ~288% increase in Google Reviews and improved search engine ranking for local search keywords.

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