Sera Group Takes Marketing Heights to Southwest Kansas: Partnership with MVP Roofing

Based in Southwest Kansas, MVP Roofing is the go-to destination for top-quality roofing services. They specialize in a range of roofing solutions for both residential and commercial needs, including installations, repairs, and replacements. With a reputation for commitment to excellence, MVP Roofing’s expert team ensures precise and reliable results for all clients seeking unparalleled skill and knowledge in the roofing industry.

The Challenge

Sera Group had a unique challenge when taking on MVP Roofing as a client, with them being located states away. Nevertheless, we were well-equipped for this challenge. MVP Roofing needed a complete digital makeover, including a new logo, branding, website design, and effective advertising on Google and Facebook. Their main goal was to create a strong and unified brand identity that resonated with their audience while boosting their online presence.

Industry

Roofing Services

Location

Southwest Kansas

Services

Branding

Facebook Ads

Google Ads

Logo Design

Web Design

Comprehensive Marketing Strategy

Sera Group strategically addressed the challenge by creating a comprehensive marketing strategy tailored to MVP Roofing. Our team designed a modern logo, branding elements, website, and advertising campaigns through Google and Facebook, which ensures cohesiveness across visual identity and online engagement. Their new user-friendly website and carefully curated ads were aimed at elevating online visibility.

Branding

Sera Group revamped MVP Roofing’s brand with a modern font, appealing colors, and a detailed brand guide. This guide became the go-to resource for consistently using their branding on different platforms. It empowered MVP Roofing to update their truck wraps, showcased in the featured image. Now, with a clear understanding of how to apply their branding on social media and more, MVP Roofing projects a cohesive and professional image across all aspects of their business.

Logo Design

MVP Roofing’s logo, created by Sera Group, is a visual representation of their brand. The design features the letters “MVP” within a house shape and a stylized roof on top. Next to it is the word “Roofing.” This simple yet cohesive design not only captures the essence of MVP Roofing but also makes them easily recognizable, contributing to their professional image in the industry.

Facebook & Google Ads

Sera Group helps MVP Roofing reach more people by running ads on both Facebook and Google. With Facebook ads, they connect with local people, building a community presence. On Google, they show up when people are searching for roofing services. By using both platforms, MVP Roofing gets more visibility, and people are more likely to remember them. It’s a smart way to attract customers and make sure they know about MVP Roofing’s services.

Web Design

Sera Group created a modern website design for MVP Roofing that’s user-friendly. It features their new logo and branding while highlighting services, company history, and contact details. The site’s easy navigation ensures visitors can quickly find what they need. Plus, there are clear buttons for call to action, like requesting a free estimate. This practical design not only enhances the user experience but also helps MVP Roofing engage effectively with visitors, turning them into potential customers.

Hands-on Training

Sera Group remains dedicated to supporting MVP Roofing even after the launch of their website. We provide comprehensive web hosting services to ensure a smooth and dependable online presence for the roofing company. Our commitment extends to hands-on training, empowering the MVP Roofing team with the skills needed to navigate and optimize their website efficiently. Our team is always accessible to address any questions or challenges that may arise, reaffirming our commitment to ongoing success.

Impact of Comprehensive Brand Guides

The comprehensive brand guide developed by Sera Group has had a significant impact on MVP Roofing’s visual identity and overall brand. This guide serves as a reliable reference, ensuring consistent application of the newly designed branding across various platforms. A tangible example of this impact is evident in their eye-catching truck wrap that features that proudly displays the logo and branding. The guide not only facilitated the seamless integration of the branding onto the truck but also provided a blueprint for maintaining uniformity across all marketing materials. This attention to detail has not only elevated the professional image of MVP Roofing but has also reinforced brand recognition, making a lasting impression on their audience.

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