Ready for College, Ready for Work and Careers

READY NWI is an education and employer alliance that assists with developing the youth in Northwest Indiana. Their commitment is to ensure that high school students graduate academically, socially, and financially prepared to go directly to further education. They also present a full range of affordable post-high school education and training options to help students acquire high-quality jobs in the region. We partnered with READY NWI to help inform visitors about their mission and how they can help.

Industry

Education

Location

Valparaiso, Indiana

Challenge

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur:

Strategy

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur:

Approach

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur:

Comprehensive Marketing Strategy

Mobile Responsive Design

READY NWI strives for excellent customer experiences, and they expect the same for their website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes, to give customers a convenient mobile experience when browsing the site.

Search Engine Optimization

Excellent SEO practice ensures customers find relevant information the first time they search. We created great SEO Ranking by researching and utilizing keyword research, investigating search engine result pages, and by using image alt tags. In turn, we generated more organic traffic to READY’s website so customers can find them more easily.

Analytic Page Layout Decisions

Utilizing analytics and a little bit of psychology, we were able to create a look and feel of the website that would engage their audience in a much more meaningful way. While creating something that looks pretty is good, we stuck true to READY NWI’s goal throughout the whole design, making it a unique experience for each user.

Industry Design Research

Our team researched specific industry designs to improve the capabilities that READY NWI’s website has to offer. While staying true to their brand, we were able to create a tailored design that will lead the industry.

Ready to Grow Your Business?

Learn how Sera Group can drive more traffic, increase sales, and help your business succeed.