Restaurant Web Design & Photo Portfolio - Swingbelly's

Sera Group Partners With Swingbelly’s, Locally Owned Michigan City Restaurant For Over 30 Years

Swingbelly’s has been home to the Belly Buster Burger since opening its doors in 1983. This family-friendly restaurant aims to serve delicious food and drinks to customers from all over the region.

The Challenge

Swingbelly’s came to us looking for a full-scale marketing solution as well as a new website. We partnered with them to bring forth a clean and modern website while staying true to their integrity, dependability, and workmanship. Rebuilding a website that was user-friendly and included excellent SEO practices was at the forefront of our minds when strategizing for this project.

Industry

Restaurant

Location

Michigan City, Indiana

Services

Web Design

Digital Marketing

Search Engine Optimization

Professional Photography

Comprehensive Marketing Strategy

We ended this project by creating a website that was a unique experience for every user, on every type of device. Swingbelly’s website ranks highly in organic Google searches due to the fully functioning SEO practices that were implemented by us. From just an idea to a fully functioning online presence, we were able to create an online presence that people will know and love for years to come.

Challenge

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Strategy

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Approach

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Web Design

We created a website for Swingbelly’s that could proficiently showcase everything they have to offer their customers from their menu to their origin story. Along with our professional photography, we were able to create a long-lasting impression that lets customers know what Swingbelly’s is all about.

Modernized Branding

We believe each brand has a story, and we wanted to make sure Swingbellys’ was portrayed effectively. With the use of intuitive icons to improve visual aesthetics, easy site navigation and flow, and personalized images to increase engagement and build trust, we were able to create a relevant and long lasting first impression that would have their customers feeling satisfied.

Mobile Responsive Design

Swingbelly’s strives to bring the most delicious food to their customers and they expect the same standard for their website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when checking the menu or hours.

Search Engine Optimization

Excellent SEO practice ensures customers find relevant information the first time they search. We created great SEO Ranking by researching and utilizing keyword research, investigating search engine result pages, and by using image alt tags. In turn, we generated more organic traffic to Swingbellys’ website so customers can find them more easily.

Hands-on Training

Sera Group generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for the Swingbelly’s team to ensure they were proper trained when utilizing the integrated builder on the new website.

Google Ads Strategy

Studies have shown the effectiveness of how online advertising can benefit your business. Swingbelly’s came to us looking to build their brand awareness and increase foot traffic. The ads increased their amount of business drastically due to the effectiveness of the campaign. From April-June 2022, Swingbelly’s saw a ~125% increase in conversions and a 28x return on ad spend due to us managing their Google Ads campaigns. In addition to an increase in calls, Swingbelly’s saw a strong increase in happy customers leaving the restaurant after having a good meal.

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Increase in Conversions

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Return on Ad Spend

Swingbelly's Digital Display Ads example

Professional Photography

Our team of photographers was able to capture the essence of Swingbelly’s through high-quality photos of their delicious food and excellent beverages.