Sera Group Partners With Swingbelly’s, Locally Owned Michigan City Restaurant for Over 40 Years
Swingbelly’s has been serving up its signature Belly Buster Burger since opening in 1983. Known for its friendly, laid-back vibe, this family-owned Michigan City staple has built a loyal following across the region thanks to its hearty comfort food and welcoming atmosphere.
The Challenge
Swingbelly’s originally came to Sera Group in need of a full-scale marketing solution and a new website. Their goals were clear: improve their online presence without losing the local charm and integrity that defines the brand. We set out to create a website that was clean, modern, mobile-friendly, and aligned with their values of quality, dependability, and great service. SEO and user experience were core considerations from day one.
The Partnership: Then + Now
Over the years, our partnership with Swingbelly’s has grown, and so have the services we provide. What began with a website build and professional photography quickly expanded into a comprehensive digital marketing strategy.
Here’s how we’ve supported Swingbelly’s:
Google Ads Strategy
Studies have shown the effectiveness of how online advertising can benefit your business. Swingbelly’s came to us looking to build their brand awareness and increase foot traffic. The ads increased their amount of business drastically due to the effectiveness of the campaign. From April-June 2022, Swingbelly’s saw a ~125% increase in conversions and a 28x return on ad spend due to us managing their Google Ads campaigns. In addition to an increase in calls, Swingbelly’s saw a strong increase in happy customers leaving the restaurant after having a good meal.
Professional Photography
Professional Photography
Our team of photographers was able to capture the essence of Swingbelly’s through high-quality photos of their delicious food and excellent beverages.
