Tastefully Katie and Sera Group Come Together to Craft A Beautiful New Web Design

Tastefully Katie is a wood flower florist that carefully handcrafts luxurious wood flower decor for special events. Every piece is hand-painted and arranged by Kaite. With her amazing quality and attention to detail, we partnered with Tastefully Katie to migrate and redesigned her website that reflects just how beautiful her work truly is.

Industry

Wood Florist

Location

Lowell, Indiana

Challenge

Tastefully Katie, a wood flower florist specializing in handcrafted decor for special events, sought to elevate her online presence. The primary challenge was to migrate her existing website and redesign it to truly reflect the unique beauty and artistry of her work, ensuring it provided an engaging and seamless experience for her customers while also improving security and ease of updates.

Strategy

Sera Group’s strategy focused on a multi-faceted approach to enhance Tastefully Katie’s digital platform. This involved a secure and efficient website migration, the implementation of a mobile-responsive design for optimal user experience across all devices, and a targeted search engine optimization (SEO) strategy to increase organic visibility and traffic. The core aim was to create a digital showcase that was as beautiful and unique as Tastefully Katie’s own creations.

Approach

Our approach began with the meticulous migration of Tastefully Katie’s website to Sera Group’s secure servers, ensuring enhanced performance and simplified future updates. We then meticulously crafted a mobile-responsive design, optimizing images and simplifying navigation for an intuitive user journey on any device. Concurrently, comprehensive keyword research and strategic application of image alt tags were executed to boost search engine rankings. Furthermore, the design process incorporated analytical page layout decisions and in-depth industry design research to create a unique and visually compelling website experience that perfectly aligns with Tastefully Katie’s brand and industry standards.

Comprehensive Marketing Strategy

Website Migration

We migrated Tastefully Katie’s website to our servers to ensure the highest levels of security, protection, and server updates. In this process, we gave her website a fresh look and a CMS that will help make updating her new website a breeze.

Mobile Responsive Design

Tastefully Katie strives for excellent customer experiences, and she expects the same for her website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes, to give customers a convenient mobile experience when browsing the site.

Search Engine Optimization

Excellent SEO practice ensures customers find relevant information the first time they search. We created great SEO Ranking by utilizing keyword research, investigating search engine result pages, and by using image alt tags. In turn, we generated more organic traffic to Tastefully Katie’s website so customers can find her more easily.

Analytic Page Layout Decisions

Utilizing analytics and a little bit of psychology, we were able to create a look and feel of the website that would engage Katie’s audience in a much more meaningful way. While creating something that looks pretty is good, we stuck true to Tastefully Katie’s goal throughout the whole design, making it a unique experience for each user.

Industry Design Research

Our team researched specific industry designs to improve the capabilities that Tastefully Katie’s website has to offer. While staying true to her brand, we were able to create a tailored design that will lead the industry.

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