Community Impact: Sera Group’s Marketing Strategy For The Unity Foundation

For 28 years, the Unity Foundation has harnessed the power of the community to strengthen La Porte County. The Unity Foundation has served hundreds of donors, nonprofits, and local communities through direct grants and scholarships. With those grants and scholarships, businesses are allowed the chance to succeed and students are given the opportunity to receive the education they deserve.

The Challenge

Unity Foundation came to us looking for a completely updated website that would have a more modern look and feel as well as a website that was optimized for user-friendliness. As one of Indiana’s top growing foundations, Unity Foundation of La Porte County wanted to partner with us so they could better serve their donors and community.

Industry

Charity Organization

Location

La Porte County, Indiana

Services

Web Design

Video Production

Comprehensive Marketing Strategy

At the end of our time working with Unity Foundation, we were able to provide them with the necessary tools and resources they needed to have a clean, updated, and user-friendly website featuring SEO strategies. Members of the community can easily navigate their updated website, learn about their mission, and contribute to La Porte County in meaningful ways.

Web Design

We enhanced Unity Foundation of La Porte County’s online presence by designing a visually appealing website with clear call-to-actions and personalized images. The new site uses custom branding that features their own color palette, font styling, and more. Applying these consistently throughout the site not only increases the likelihood of engagement but also fosters trust.

Improved Site Structure & Navigation

We improved Unity Foundation’s site navigation and structure by implementing a user-friendly menu and a drop-down feature for donations, scholarships, news, and more. Searching is made easy with the drop-downs because users can see a brief overview of what will be on each page. With these improvements, the site flow will help lead visitors to their destinations more quickly.

Mobile Responsive Design

Unity Foundation of La Porte County gives back to the community in several ways through donations, grants, and scholarships. We wanted to capture all the ways they help the La Porte County community through their new website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using the Unity Foundation website.

Search Engine Optimization

By using our knowledge and experience, we optimized the Unity Foundation website to perform to its highest abilities on organic searches. These strategies were put into place by using keyword research and investigating search engine result pages. Now, their brand can be found on any device at any time.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for Unity Foundation’s members to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, the Sera Group team is always happy to answer any questions via email or phone after a site is launched.

High-Quality Videography

Our film crew collaborated with the team at Unity Foundation of La Porte County to create a highlight video celebrating their 30th anniversary and honoring Michael Brennan. Brennan, Unity founder, board member, and community visionary was honored for all his years of strategic and inclusive leadership.

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