Community Impact: Sera Group’s Marketing Strategy For The Unity Foundation
For 28 years, the Unity Foundation has harnessed the power of the community to strengthen La Porte County. The Unity Foundation has served hundreds of donors, nonprofits, and local communities through direct grants and scholarships. With those grants and scholarships, businesses are allowed the chance to succeed and students are given the opportunity to receive the education they deserve.
Unity Foundation came to us looking for a completely updated website that would have a more modern look and feel as well as a website that was optimized for user-friendliness. As one of Indiana’s top growing foundations, Unity Foundation of La Porte County wanted to partner with us so they could better serve their donors and community.
At the end of our time working with Unity Foundation, we were able to provide them with the necessary tools and resources they needed to have a clean, updated, and user-friendly website. With an updated website that has the best SEO practices implemented by us, members of the community can easily navigate, the Unity Foundation’s mission and contribute in meaningful ways.
We enhanced Unity Foundation of La Porte’s online presence by designing a visually appealing website with clear call-to-actions and personalized images. The new site uses custom branding that features their own color palette, font styling, and more. Applying these consistently throughout the site not only increases the likelihood of engagement but also fosters trust.
Improved Site Structure & Navigation
We improved Unity Foundation’s site navigation and structure by implementing a user-friendly menu and a drop-down features for donations, scholarships, news, and more. Searching is made easy with the drop-downs because users can see a brief overview of what will be on each page. With these improvements, the site flow will help lead visitors to their destinations more quickly.
Mobile Responsive Design
Unity Foundation of La Porte gives back to the community in several ways through donations, grants, and scholarships. We wanted to capture all the ways they help the La Porte community through their new website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using the Unity Foundation website.
Search Engine Optimization
By using our knowledge and experience, we optimized the Unity Foundation website to perform to its highest abilities on organic searches. These strategies were put into place by using keyword research and investigating search engine result pages. Now, their brand can be found on any device at any time.
We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for Unity Foundation’s members to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, the Sera Group team is always happy to answer any questions via email or phone after a site is launched.
Our film crew collaborated with the team at Unity Foundation of La Porte County to create a highlight video celebrating their 30th anniversary and honoring Michael Brennan. Brennan, Unity founder, board member, and community visionary was honored for all his years of strategic and inclusive leadership.
Interested In More?
Find out how we can help grow your business through digital and creative marketing.