How to Build Your Online Presence

We all know that an online presence is growing to be a top priority for every business in today’s digital landscape. But what can we do to improve upon our presence and how can we make more informed decisions from it? In this post, we will explore the many free options there are available to help spread your awareness and reach more customers with little time invested. Whether you are looking to reach, engage, convert, or sustain customers you can do so quickly and effectively with these tools.

Google Analytics

Google Anyltics is a free tool that offers digital analytics that analyzes data from touchpoints to better understand your customers as a whole. This tool can be incorporated into your website to help make more informed decisions. Google Analytics helps you understand what data tells you about your website and what actionable steps you can take to improve your overall business strategies. With things like tracking and recording your goal completion, identifying how customers find your site to drive organic traffic, and what interests your customers, you can start to draw more informed decisions about your online presence. Contact your web developer to discuss how they can implement google.com/analytics  into your site.

Google My Business

Having a Google Business Page is a must nowadays. Google My Business is a free Google business listing that appears when people are searching for your business or businesses like yours on Google Search and Maps. It’s easy to create and update your listing so that you can stand out and drive traffic organically. There are a series of tools within Google My Business that allows you to get real insight on what’s working and what is not. You can learn more about your customer’s actions and their community to see how you are doing and how to set yourself apart all within Google My Business. This tool is free and easy to set up! You can get started by heading to google.com/business.

Google Trends

Our final tool to help you achieve a better online presence is Google Trends. Google Trends analyzes the popularity of top search queries in Google Search that can give you quick and useful insights on what people are searching for. You can use Google Trends to evaluate your competitive landscape and analyze search trends by platform, region, brand, or topic. Here some questions Google Trends can help you answer: What are my customers searching for? What do my customers want? What is trending in my industry? Is my business affected by seasonality changes? There is no setup to this tool, just simply go to google.com/trends and start searching!

Conclusion

Whether you’re a small business, large business, a nonprofit, or for-profit, you can keep these tools in your arsenal and use them when you need to! They are quick and easy, allowing you to stay focus on what really matters – your business. Getting started right away with these tools will help lead to more informed decisions for your business. If you have any questions on how to utilize these tools or are looking for an agency to incorporate these tools within your website, please contact us and schedule a free consultation!