Search Engine Optimization (SEO)

Ranking higher on Google starts with a plan. Our SEO services are designed to grow your traffic and drive better leads.

What Is SEO and Why Does It Matter for Your Business?

SEO is how your business shows up when someone searches for your services online. It’s more than just keywords. It’s about making your website visible, relevant, and easy to find. When done right, SEO brings long-term traffic, better leads, and higher-quality customers to your site without relying on constant ad spend.

search engine marketing shows your site at top of search results

Our Proven SEO Approach

Every successful SEO strategy starts with a clear understanding of your business, your competitors, and how your customers search online. At Sera Group, we don’t take a one-size-fits-all approach. We build a plan that’s grounded in data, aligned with your goals, and tailored to your market.

01

Research + Competitor Analysis

We start by analyzing your current search presence and evaluating how your competitors show up online. This helps us identify gaps, opportunities, and the keywords your ideal customers are already using, so we know exactly what you’re up against and where we can win.

02

Keyword Strategy

Using real search data, we develop a keyword plan that targets what people in your market are actually searching for. From service-specific terms to location-based phrases, we focus on keywords that match buyer intent and drive qualified traffic to your website.

03

On-Page Optimization

Next, we fine-tune the content and structure of your website to match those keywords and make it easier for search engines to understand what you offer. This includes updating titles, meta descriptions, headings, and internal links, all with the goal of improving relevance and clarity.

04

Technical SEO

Search engines reward sites that perform well. We make sure your website loads fast, functions across devices, and is easy for search engines to crawl and index. Behind the scenes, we fix technical issues that may be hurting your visibility, from broken links to missing tags.

05

Local SEO

If you serve a specific geographic area, local visibility is key. We optimize your Google Business Profile, build out location-based pages, and focus on ranking in Google’s map pack, so customers nearby can find and choose your business over others in your area.

06

Ongoing Content Strategy

SEO isn’t a one-time fix. It’s an ongoing effort. We help you build authority and stay relevant with consistent, optimized content. That includes blog posts, FAQs, service pages, and more, all crafted to answer questions, attract visitors, and improve your rankings over time.

Leeds Public House Search Rankings (SEO example)

Helping Local Businesses Stand Out on Google

From La Porte to South Bend to Southwest Michigan, we help small businesses get discovered by the people closest to them. Local SEO is more than just adding your address. It’s about building a presence that ranks well in your area, shows up in Google Maps, and drives real results.

We create city-specific landing pages, optimize Google Business Profiles, and focus on the local search terms your customers actually use. Whether you’re a restaurant, contractor, boutique, or service provider, our strategy helps you compete with larger brands by being visible where it matters most, in your community.

Real Results from Real Clients

One of our clients now ranks #1 for wildlife removal services across Northwest Indiana and Southwest Michigan. Another saw a 300% increase in organic traffic after launching a new site built for search. We’ll help you get results that matter.

Find out how we can help grow your business through digital and creative marketing.

Frequently Asked Questions

Have questions about how SEO works or whether it’s right for your business? You’re not alone. Below are answers to some of the most common questions we hear from small business owners who want to improve their online visibility and get more out of their website.

SEO is a long-term investment. While some improvements can be seen within a few weeks (like better indexing or performance), meaningful increases in rankings and traffic typically take 3 to 6 months. Factors like competition, your current site health, and content quality all play a role. The good news: SEO builds over time and delivers lasting value once momentum kicks in.

Yes. Having a website is just the first step. SEO helps that website get found. Without proper optimization, search engines may not understand what your business offers or show it in the results. SEO ensures your site is indexed correctly, targets the right keywords, and reaches the audience you’re trying to attract.

Yes. SEO doesn’t just bring more visitors. It brings the right ones. By targeting the terms people search before they take action, we help increase traffic that’s more likely to convert into calls, emails, or in-person visits.

SEO focuses on improving your visibility in the unpaid (organic) search results, while Google Ads puts you in the paid results section. SEO builds long-term traffic, while ads can bring faster results. The two strategies work best when used together: SEO for lasting visibility, and ads for quick lead generation or competitive pushes.

Local SEO helps your business appear in searches tied to your geographic area, like “electrician near me” or “restaurants in Michigan City.” It increases your visibility in the map pack, boosts your Google Business Profile, and helps you stand out in search results when people nearby are ready to buy or book.

Yes! We’re located  in La Porte and are happy to meet in person or virtually, depending on your preference.

Let’s Talk About Your Business Goals

Take the first step toward better marketing by scheduling a free consultation with our local team. We’ll learn more about your goals, share how we can help, and recommend next steps based on what matters most to your business.

Whether you’re exploring website design, digital advertising, or SEO, we’ll take the time to understand your unique needs and provide guidance that’s clear and personalized.

Prefer to talk? Give us a call.

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Learn how Sera Group can drive more traffic, increase sales, and help your business succeed.