It’s no secret that 2020 was a year that took a toll on businesses. Learning how to navigate a world where businesses and customers could no longer easily sell and purchase in person was untouched territory for both business owners and patrons. Now that we are exiting this phase that we have grown so used to, businesses are needing to pivot their marketing efforts in ways that can sustain their growth both in the store and on the internet.
We have put together 4 digital marketing strategies that your business can use in this newly-accustomed post-pandemic life.
1. Move Everything Online
During the pandemic, we experienced travel bans and lockdowns that led to an increasing shift in online traffic that isn’t going away. It’s a no-brainer that transitioning your business to be online-friendly is the way to go if you want to continue completing sales and increasing your customer base. Give your customers an online experience that resembles the great service they would have in person.
2. Focus On A Few Select Paid Advertising Channels
Now that your business is online, remember that others are too, including competitors. Make sure that your business is being showcased to the right customers when they need you the most. We recommend using Google Search Ads so your target audience can see your business exactly when they need to find you, which is when they search on Google. Advertising through Facebook is also great for passive advertising; a form of advertising where ads are shown to you when you’re not searching for that business or product. These advertising channels can help you reel in the customers you’re looking for when you, too, need them the most.
3. Focus On The Customers You Already Have
Keep the “quality over quantity” mindset at hand by focusing on your loyal customers to keep you afloat during this time as opposed to trying to get as many (possibly unqualified) leads as possible.
A few ways to keep your current customers engaged with your small business are through social media, your website, and emails. If you’re active on social media, post content that you know will resonate with your audience. You can see what your past top-performing posts are, and be sure to create more similar content.
Be sure to keep your website updated with the relevant information that your customers want to see. For all of your customers that currently visit your website without completing an action, such as a phone call or purchase, you may want to focus on retargeting. Retargeting ads or e-mails can help remind those customers about your business and nudge them to return to your site and complete a purchase.
4. Update/Revamp Your Website
As a business, it’s generally important to be sure that your website is updated no matter what. However, in this post-pandemic era, keeping it up to date is imperative now more than ever. Aside, from making sure all of your important information is correct you also want to be sure that your website is optimized for the most user-friendly experience. Does it operate efficiently on any device? Is it visually appealing? Is it easy to navigate so that customers can find exactly what they need quickly?
Ensuring that your website is customer-friendly in all aspects will keep your customers coming back and help them remember your business for years to come.
As we navigate this post-pandemic life, maintaining customers as well as obtaining new ones is at the forefront of our minds as business owners. By utilizing these 4 helpful digital marketing tips for today’s world, your business can increase sales and customer retention both in-store and online for years to come.