WordPress – What It Is And How You Can Benefit



July 9, 2021

Cartoon illustration of computer with cloud, gear icons and html code

Powering more than 33% of websites on the internet today, WordPress continues to grow in usage from small to enterprise size businesses. WordPress is a content management system (CMS) that at it’s earliest was used as a simple blog platform has since grown into a powerful tool being used by organizations such as The New York Post and Walt Disney Company, as well as many of your local businesses. Combined with its open source concept, WordPress gives developers the ability to modify the code for additional functionality while also providing the simplicity for users to update content and images without the need for coding knowledge. If you currently have a WordPress site or are considering using it in the future, here are some ways WordPress can benefit you and your business.

WordPress is Flexible

From large corporations to small business to personal blogs, WordPress can be adapted to meet the needs of all clients. Through the use of pre-built themes to lay the groundwork and endless amounts of plugins to extend the functionality, web agencies can build a site that is capable of showcasing what makes you unique to your clients. Hoping to expand your offline business to e-commerce? No problem. WordPress is capable of supporting large e-commerce stores to allow you to expand your customer base even further. Not to mention, the WordPress platform is constantly being updated with new security features and bug fixes ensuring your site stays up to date.

WordPress is User-Friendly

With most WordPress themes using content building blocks, users have a text editor very similar to Microsoft Word or Google Docs. You can easily update content, such as text or media, add new pages, and schedule blog posts or events with just a few clicks. The best part is, you do not need any coding experience at all to be able to accomplish this. Take advantage of the WYSIWYG (what-you-see-is-what-you-get) drag and drop editors that allow you to reorganize content as you see fit. Using WordPress as the framework for your website allows you to save money and time from contacting your web developer.

WordPress is Search Engine Optimized

Following common code standards, WordPress uses simple and constant code structure in order to rank high on search engines such as Google. Additionally, WordPress plugins provide the functionality to apply heading tags to your page titles and content as well as specifying select keywords you would like to rank for. Beyond the keywords, WordPress allows you to easily add alt tags to your images, categorize your blog posts and even add tags for more improved search relevance. Some SEO plugins create sitemaps that can be submitted to Google to allow it to crawl your site for relevant content to potential user searches.

WordPress is Analytics Friendly

Building a site that is aesthetically pleasing and functional is just one aspect of using WordPress for your business website. Figuring out how your website is working and where customers are visiting, helps you make more informed business decisions. WordPress has a number of plugins that allow seamless integration with Google Analytics, allowing you to track time spent on page, most visited pages, user behavior and much more. Conveniently, all of this data can be viewed right from your WordPress dashboard.


WordPress is more than just a blog website management system. Over the years, WordPress has become a staple in the web development world due to its ease of use, flexibility, clean code, and open source support community. If you have a WordPress site, it may be time to get the login information and begin experimenting with it for yourself!

Share Our Story, Choose Your Platform