The team at Leeds came to us at their conception and was in need of everything it takes to make a recognizable brand prepared to grow – a logo, brand colors, signage, and a website. We have continued to grow our relationship through the years with food and drink photography, targeted advertising, billboards, and graphic design. Since partnering with Leeds, we have accomplished all tasks by creating a fully-developed brand guide, a user-friendly website, and several successful advertising campaigns, both digitally and not.
After developing their new website, we were able to really tailor it in a way that constantly improves the customer experience. We collected analytics and local data and in doing so, we were able to identify and expand into more marketing channels by combining our knowledge and data gathered.
We had three main goals when we began working with the team at Leeds Public House:
- Design a brand identity that would be recognizable both locally in Michigan City and around Northwest Indiana
- Develop a website that functions as a guide for customers to navigate the menu and browse photos that accurately convey Leeds as a comfortable environment for people to gather
- Strategize and launch digital advertising campaigns that would increase brand awareness and restaurant visits.
Website Design & Modernized Branding
With the use of our brand guide and web design expertise, we developed a website that is completely optimized for user experience. We were able to do this by integrating online platforms like OpenTable to aid in restaurant staff convenience, upload menus for customer viewing, and increase website loading times to ensure that the website is optimized to the best of its ability. By using industry-leading SEO techniques, Leeds’ website is always at the top on all search engines.
Professional Food & Drink Photos
Our team of photographers was able to capture photos that showcase Leeds’ stand-out restaurant with outdoor patio seating, two separate bars, delicious food, and incredible cocktails.