Branding + Graphic Design

Our creative team is dedicated to delivering high-quality branded content that sets your business apart. We help businesses tell their story through tailored marketing solutions that drive success and growth.

  • Build trust and credibility with professional branding
  • Ensure consistency across all platforms

  • Outshine competitors with unique, high-quality visuals

Award-Winning Design for Your Business

Sera Group Ranked #1 Graphic Firm for Four Consecutive Years

Whether you want to refresh your brand, elevate your visual identity, or create compelling marketing materials, our branding and graphic design services will help you make a lasting impact on your audience.

There’s a reason why hundreds of Northwest Indiana businesses trust Sera Group for their branding and design needs. As the #1 Graphic & Web Design Firm for four consecutive years (2021-2024), we’re not just another agency—we’re your partner in success. Recognized by Northwest Indiana Business Magazine, we bring the expertise and creativity to help your brand thrive and stand out.

Consistent Branding is Essential

What is Branding and Why Does It Matter?

Branding is more than a logo—it’s how your customers see and experience your business. When your branding is consistent across visuals, messaging, and customer interactions, it helps build trust, make a lasting impression, and grow your business.
Simply put, investing in branding is investing in your long-term success.

Build Trust & Credibility

When customers see a consistent brand, they feel more confident doing business with you. A professional and reliable brand presence across all platforms builds trust, making people more likely to choose your business.

Stand Out From Your Competitors

In a crowded market, your brand needs to stand out. Consistent branding ensures your business is instantly recognizable, making it easier for customers to remember and choose you over the competition.

Drive Customer Loyalty

Consistency leads to familiarity, and familiarity leads to loyalty. When customers know your brand, they’re more likely to return. Over time, strong branding builds relationships that turn first-time buyers into long-term supporters.

Increase Perceived Value

A polished, professional brand can make your business stand out and appear more valuable. Even if you offer similar services to your competitors, strong branding allows you to charge a premium because customers associate quality with a well-executed, consistent brand.

Connect With Your Customers

Branding isn’t just about visuals—it’s about building emotional connections. Through storytelling and relatable messaging, branding helps you connect with customers on a deeper level, making your business more memorable and fostering long-term relationships.

Simplify Decision-Making for Customers

Consistent branding helps potential customers quickly understand what your business stands for. When your messaging and visuals are clear and aligned, customers feel confident about what to expect, making it easier for them to choose your products or services.

Swingbelly's Digital Display Ads Example
Build A Brand That Sounds Out

Brand Strategy

Creating a solid brand strategy is key to building customer trust, establishing emotional connections, and standing out from your competition. At Sera Group, we develop strategies that provide a clear roadmap for all your marketing efforts, helping your business grow and thrive.

  • Create a Lasting Impression: We’ll design your logo, colors, and fonts to craft a unique brand identity that resonates with your audience and keeps you memorable.

  • Outshine Your Competition: With a powerful brand, you’ll naturally rise above your competitors, making it easier for customers to choose your business.

Enhancing Your Brand’s Image

Logo & Branding

Developing a strong brand is essential for building trust with your customers, creating an emotional connection, and standing out from competitors. A well-thought-out brand strategy ensures all marketing efforts are aligned and support your business goals.

  • Custom Logo Design: We create a unique logo that reflects your brand’s values and leaves a lasting impression.

  • Scalable and Adaptable: Our logo and branding materials are designed to be used across all platforms, from business cards to billboards, ensuring clarity and impact at any size.

Swingbelly's Digital Display Ads Example
Branding Case Study

Rebranding La Porte County Health Department

Sera Group partnered with the La Porte County Health Department to revitalize their brand and improve their connection with the community. By creating a cohesive visual identity and consistent messaging across all platforms, we helped elevate the Department’s presence, making their services more accessible and recognizable.

Through a strategic approach to branding, we developed a new logo, refreshed color palette, and streamlined messaging that not only reflected the Health Department’s mission but also built trust with local residents. The project emphasized clarity, professionalism, and empathy, ensuring the community felt supported.

As a result, the La Porte County Health Department saw increased community engagement, improved brand recognition, and strengthened outreach for their public health initiatives.

Your Local Branding + Graphic Design Team

Hundreds of Businesses Trust Sera Group

From small businesses to established brands, we’ve helped hundreds of companies build a unique and impactful visual identity through strategic branding and creative graphic design. Our tailored approach ensures each business gets the attention they need to stand out, connect with their audience, and succeed in an increasingly competitive market.

Securall Logo
Frontier Electric Supply Logo
JBC Rail Logo
La Porte County Health Department Logo
City of La Porte Logo
Powering America NWI Logo
Kolar Roofing Logo
Little Wolves Early Learning Center Logo
Nest Community Shelter Logo
Burn Em Brewing Logo
One Source Logo
Leeds Public House Logo
LPCHD logo white
white la porte county fairgrounds logo
Your Trusted Local Creative Team

Ready to Enhance Your Brand with Expert Design?

At Sera Group, we’re more than just a design team—we’re your creative partner. Our clients choose us because they know they’re getting custom, thoughtful designs that go beyond templates. Every branding and design project is led by a dedicated expert focused on creating a unique visual identity that drives business growth.

We work on building your brand from the ground up, creating logos, visual elements, and cohesive designs that reflect your business values. Whether through video calls, phone consultations, or in-person meetings at our La Porte office, you’ll always receive clear, transparent communication throughout the process.

Get started today!  Work with our experienced design team, and let’s create a custom branding strategy and visual identity tailored to your business needs.

web design behind the scenes
Sera Group Project Manager
Sera Group Team
Sera Group Digital Marketing Specialists
Digital Marketing Specialist, Sara, with Google Partners sign

Frequently Asked Questions

Branding involves creating a unique identity for your business through distinctive designs, consistent messaging, and a cohesive strategy. Good branding increases recognition, builds trust, and can significantly influence purchasing decisions by establishing an emotional connection with your audience.

Absolutely! We can refresh or completely overhaul your existing branding to better align with your business goals and current market trends. This can involve updating logos, redesigning visual elements, and refining your overall brand strategy.

A comprehensive brand guide from Sera Group ensures that every aspect of your brand is applied consistently, whether online, in print, or on merchandise. This guide includes:

  • Clear Guidelines on Logo Usage: Ensuring your logo is displayed correctly in various settings.
  • Defined Brand Colors and Fonts: Helping maintain visual consistency across all materials.
  • Consistent Tone of Voice: Aligning all communication with your brand’s personality.
  • Application Examples: Showing practical uses of your branding elements, from digital ads to truck wraps.

By adhering to a brand guide, your business can present a unified and professional image, increasing recognition and building customer trust.

Our graphic design services encompass a wide range of visual content creation including logo design, business cards, brochures, banners, website graphics, and more. We ensure that all visual elements align with your brand identity and effectively communicate your business message.

Evaluating your branding’s effectiveness involves looking at customer recognition, loyalty, and engagement. Are customers able to recall your brand? Do they choose your brand over competitors? Is your branding consistent across all platforms? We can help you analyze these factors.

Choosing the right design style involves understanding your brand’s personality, your target audience, and the message you want to convey. Our team works closely with you to determine a style that best represents your brand and appeals to your customers.

Ready to Grow Your Business?

Learn how Sera Group can drive more traffic, increase sales, and help your business succeed.