Sera Group and EDCMC Pave the Way for Success in Michigan City

Economic Development Corporation Michigan City (EDCMC) is a driving force for growth and success in Michigan City, Indiana. As a private nonprofit, EDCMC is committed to offering personalized guidance to businesses, creating a vibrant environment for companies and communities alike. Their mission revolves around bridging the gap between opportunity and success by providing a comprehensive network of resources, information, expertise, properties, and talent.

The Challenge

EDCMC faced a challenge in updating their online presence. They needed a new website, videos, and possibly a new brand look. Turning to Sera Group for help, the goal was to better showcase the opportunities in Michigan City and communicate their mission effectively. Together, we saw this challenge as a chance to improve how they connect with their audience online.

Industry

Non-Profit Organization

Location

Michigan City, Indiana

Services

Branding

Video Production

Web Design

Comprehensive Marketing Strategy

Sera Group provided a complete marketing package for the Economic Development Corporation Michigan City (EDCMC). We created a modern website design for better user experience and visual appeal. Our team produced engaging videos that showcase the opportunities in Michigan City. We also suggested new branding ideas to enhance EDCMC’s overall image. These elements together create a strong online presence, aligning with EDCMC’s goals for growth and community development.

edcmc logo

Branding

We used the fonts, colors, and other elements from EDCMC’s existing branding for their new website, aiming for a familiar feel. While this keeps things recognizable, we’re also excited about the possibility of giving their look a more modern update in the future. Our goal is to ensure the website reflects the dynamic opportunities in Michigan City as EDCMC continues to grow.

Video Production

Sera Group’s top-notch videos for EDCMC are a great addition to their new website, boosting awareness. These videos showcase the energy and opportunities in Michigan City, acting as engaging stories about EDCMC and the community. Beyond looking visually appealing, these videos build trust, connect better with the audience, and show EDCMC’s commitment to clear communication. Overall, they leave a positive and lasting impression, strengthening EDCMC’s online presence.

Web Design

Sera Group’s revamped web design for the Economic Development Corporation Michigan City (EDCMC) has transformed their online presence into a user-friendly and comprehensive platform. The new site seamlessly narrates EDCMC’s story and outlines their mission, making it easy for visitors to understand what they do. With dedicated sections for resources, news, site selectors, talent, and workforce, the website offers a streamlined navigation experience. Users can now effortlessly access the information they need, enhancing the overall user experience. This user-friendly design not only aligns with EDCMC’s goals but also ensures that their website is accessible for a diverse range of audiences.

Hands-on Training

Sera Group’s dedication to the Economic Development Corporation Michigan City (EDCMC) extends beyond the development of their website. Through our reliable web hosting services, we guarantee a smooth and dependable online platform for EDCMC. We offer hands-on training to the EDCMC team, educating them with the knowledge and skills needed to efficiently manage and enhance their website. We’re always here to help with any questions or challenges, ensuring EDCMC’s online presence stays strong and successful.

Importance of Modern Web Design

Modern web design is important in today’s digital landscape as it plays a fundamental role in shaping a positive user experience. A well-designed website not only captures attention but also enhances accessibility and navigation, ensuring that visitors can easily find and engage with the content they seek. Beyond aesthetics, modern web design incorporates responsive layouts, optimizing the site for various devices and screen sizes. This adaptability is essential in an era where users access information from diverse platforms. Additionally, a contemporary design reflects credibility and professionalism, instilling trust in the audience. Ultimately, the importance of modern web design lies in its ability to create an engaging and user-friendly environment that aligns with evolving online expectations.

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