Creating the Perfect Formula: Sera Group and Eureka Labs’ Marketing Strategy

Eureka Chemical Labs, Inc. has been a family-owned and operated company, proudly serving the Midwest since 1981. Since their inception, they have transitioned away from their original industrial focus to include a broad range of household and institutional cleaning products. Additionally, they have expanded into contract packaging. Eureka is dedicated to delivering top-notch products and dependable customer service in a cost-effective manner.

The Challenge

Eureka Chemical Labs, Inc. approached us with a vision to establish a strong online presence, incorporating a refreshed brand identity, a new logo design, and a website that encapsulated these changes. Their objective was to increase awareness regarding their brand, convey their company’s mission, and spotlight their diverse range of services.

Comprehensive Marketing Strategy

Sera Group provided marketing assistance to help Eureka Chemical Labs, Inc. achieve their goals of increasing brand awareness and expanding their online presence. By optimizing their new website for peak search engine optimization and effectively utilizing their updated logo and brand identity, Sera Group created a modern, user-friendly design to enhance the user experience.

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