Energizing Connections: Sera Group Sparks a Web Design Project with Frontier Electric

With a legacy spanning over four decades, Frontier Electric Supply stands as a trusted partner in catering to the OEM and Industrial controls sector throughout the extensive Chicagoland area. Their commitment to excellence led them to expand their influence further, reaching Northern Indiana and Southwestern Michigan in 2013 with the addition of a new branch in New Carlisle, Indiana.

The Challenge

Frontier Electric Supply reached out to Sera Group facing challenges with their existing website’s functionality and design. The outdated site hindered user experience and failed to effectively showcase their extensive range of products. The challenge was not only about modernizing the website but also creating engaging landing pages to capture leads effectively. The goals for the new website encompassed a complete redesign to enhance user navigation, provide a seamless experience for visitors, and establish Frontier Electric Supply as a go-to source for electrical supplies in the Northwestern Indiana region.

Comprehensive Web Design Strategy

Sera Group initiated the process of enhancing Frontier Electric Supply’s online presence by formulating a comprehensive web design strategy. This strategy was designed not just to tackle specific challenges faced by Frontier Electric Supply but also to create a digital landscape that harmonizes with their longstanding commitment to excellence in serving the OEM and Industrial controls sector.

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