Energizing Connections: Sera Group Sparks a Web Design Project with Frontier Electric

With a legacy spanning over four decades, Frontier Electric Supply stands as a trusted partner in catering to the OEM and Industrial controls sector throughout the extensive Chicagoland area. Their commitment to excellence led them to expand their influence further, reaching Northern Indiana and Southwestern Michigan in 2013 with the addition of a new branch in New Carlisle, Indiana.

The Challenge

Frontier Electric Supply reached out to Sera Group facing challenges with their existing website’s functionality and design. The outdated site hindered user experience and failed to effectively showcase their extensive range of products. The challenge was not only about modernizing the website but also creating engaging landing pages to capture leads effectively. The goals for the new website encompassed a complete redesign to enhance user navigation, provide a seamless experience for visitors, and establish Frontier Electric Supply as a go-to source for electrical supplies in the Northwestern Indiana region.

Industry

Electric Supply Store

Location

New Carlisle, IN

Northwest Indiana

Services

Web Design

Comprehensive Web Design Strategy

Sera Group initiated the process of enhancing Frontier Electric Supply’s online presence by formulating a comprehensive web design strategy. This strategy was designed not just to tackle specific challenges faced by Frontier Electric Supply but also to create a digital landscape that harmonizes with their longstanding commitment to excellence in serving the OEM and Industrial controls sector.

Web Design

Sera Group designed a modern, user-friendly website for Frontier Electric Supply, aimed at providing an enhanced digital experience. The updated website serves as a dynamic platform, spotlighting their mission, an extensive range of services, a detailed linecard, valuable resources, and an array of products, including featured and ABB products. The benefit of this modern web design ensures intuitive navigation, making it easier for visitors to explore Frontier Electric Supply’s offerings. The user-friendly interface enables efficient access to information, contributing to a seamless and engaging browsing experience. This strategic approach not only aligns with the evolving digital landscape but also prominently positions Frontier Electric Supply in the electrical supply sector, fostering customer trust and satisfaction.

Landing Page Design

Our team also created landing pages, recognizing their importance in attracting and keeping customer interest. These pages act as key entry points, offering a quick and engaging overview of Frontier Electric Supply’s offerings, specials, and unique features. Prioritizing effective landing page design is crucial, ensuring a focused and captivating introduction for visitors that guides them toward specific actions like inquiries or product exploration. The simple and visually appealing design of these landing pages improves user interaction, contributing to more leads and a smoother conversion process. This personalized approach to landing page design highlights our commitment to improving the online experience for Frontier Electric Supply’s potential customers.

Hands-on Training

At Sera Group, our commitment to Frontier Electric Supply goes beyond just launching their website. We ensure a robust online presence by providing dependable web hosting services. Taking it a step further, we offer hands-on training, empowering the Frontier Electric Supply team with the skills needed for effective website management and optimization. Our team remains readily available to assist, showcasing our dedication to ensuring the ongoing success of Frontier Electric Supply.

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