Creating A New Look For La Porte County

La Porte County is home to many lakes, walking trails, and is part of Indiana’s 2nd congressional district. The La Porte County Government’s website is a resource where visitors and residents can browse all things La Porte; from town meeting Agendas & Minutes to Health Department updates. Visitors to the website can view the latest county news, make online payments, and more with the help of the La Porte County Government.

The Challenge

The La Porte County Government approached us to help with redesigning their 20-year-old website. We worked together with county officials to develop a modernized website with streamlined navigation, improved user experience, and up-to-date content. The goal was to create a resourceful site for all La Porte County residents and business owners to use.

Our Solution Overview

With the goals of creating a user-friendly and resourceful website in mind, we implemented our best SEO practices to ensure that we could generate more organic traffic to the County’s website so visitors can easily find what they are looking for. We wanted the website to be accessible from every device, so we improved the site navigation for an optimized user experience. Having up-to-date content was a large focus for the La Porte County Website, so we appointed a handful of County Employees to update the website content by using an employee portal that we created. We were then tasked with a redesign of the County’s website to make it modernized and include tools to improve the flow of navigating through the site.

La Porte County Government Mockups

Results

75%

Organic Traffic

90%

Conversions

95%

Avg. Session Duration

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