A Local Restaurant Brand Rooted in Downtown Michigan City
Leeds Public House is a modern gastropub located in the heart of downtown Michigan City, offering locally sourced food, craft cocktails, and a welcoming atmosphere rooted in community and history. As the restaurant continued to grow, the Leeds team partnered with Sera Group to build a cohesive brand and digital presence that reflected the experience guests enjoy in person.
The Challenge
Leeds Public House was building something special, but their brand and online presence needed to keep pace with the experience they were delivering inside the restaurant. They needed a clear, consistent visual identity, a website that made it easy for customers to explore menus and information, and professional imagery that captured the food, drinks, and atmosphere. As visibility increased, it was also important to support ongoing reputation management and digital marketing efforts in a competitive local market.
Our Approach
We worked closely with the Leeds team to develop a brand identity that felt modern, inviting, and true to the restaurant’s character. This included creating a visual system that could be used consistently across menus, signage, digital platforms, and marketing materials. The result was a unified brand that felt intentional and recognizable at every touchpoint.
Modernized Branding
We worked closely with the Leeds team to develop a brand identity that felt modern, inviting, and true to the restaurant’s character. This included creating a visual system that could be used consistently across menus, signage, digital platforms, and marketing materials. The result was a unified brand that felt intentional and recognizable at every touchpoint.
Web Design
The website was designed to support both customer experience and search visibility. We created a responsive, user-friendly site that makes it easy for visitors to explore the menu, find hours and location details, and learn more about the restaurant. The structure and content were built with local search in mind, helping Leeds perform well in search results while keeping the experience simple and intuitive for users on any device.
Reputation Management
Reputation Management
Leeds has become a staple restaurant in Michigan City, and its visitors love to share their experiences by leaving reviews online. With our reputation management skills, we read and respond to each and every review to ensure Leeds’ customers are validated and to let them know that their feedback is appreciated.
Professional Photography
Photography played a key role in bringing the Leeds experience online. We captured the restaurant’s food, drinks, interior, exterior spaces, and overall atmosphere to help visitors connect with the brand before their first visit. These visuals support the website, social media, and ongoing marketing efforts by creating a strong first impression and reinforcing their quality.
