When You Think Comfort, Safety, & Prideful Service, Think Michiana Mechanical

Michiana Mechanical is a family-owned business that proudly provides quality heating and cooling services to Michigan City, Indiana and surrounding cities. Since 1995, Michiana Mechanical has been taking care of thousands of homeowners, providing only the highest-quality HVAC services.

The Challenge

Michiana Mechanical came to us looking for a full-scale marketing solution as well as a new website. We partnered with them to bring forth a clean and modern website while staying true to their integrity, dependability, and workmanship. Rebuilding a website that was user-friendly and included excellent SEO practices was at the forefront of our minds when strategizing for this project.

Our Solution Overview

Once we were finished with the new website for Michiana Mechanical, they were happy to see that we had developed and designed a website that checked all of their boxes. We successfully updated the visual aesthetics of this brand and made it optimized for every device. We used analytics and data to conclude what Michiana Mechanical’s customers would engage with, making each part of the website more meaningful. By using our best SEO practices, we have ensured that Michiana Mechanical’s website will continue to rank highly organically for years to come.

Challenge

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Strategy

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Approach

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Results

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75%

Organic Traffic

90%

Conversions

95%

Avg. Session Duration

Digital Marketing Case Study

MICHIANA MECHANICAL

Michiana Mechanical came to us looking for a full scale marketing solution. We partnered with them to design and develop a new website and create unique landing pages to use with their Google Ads PPC campaign. Our goal was to increase awareness and drive consumers to tailored pages that convert. Since the launch of the site and marketing campaigns, Michiana Mechanical has seen a ~288% increase in Google Reviews and improved search engine ranking for local search keywords.

0%
Increase in Google Reviews
0%
Decrease in Cost per Conversion

Interested In More?

Find out how we can help grow your business through professional videography.

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