From The Ground-Up: Sera Group’s Partnership With Northwest Indiana’s Newest Asphalt Company

NWI Asphalt specializes in professional asphalt services. From driveways and parking lots to roadways and pathways, their experts have the knowledge and expertise to handle projects of any size. They utilize state-of-the-art equipment and follow industry best practices to ensure precise and durable results that exceed your expectations.

The Challenge

NWI Asphalt approached Sera Group as a start-up company seeking their first logo, website, and email marketing all before their busy season began. They also knew they would need to run Google ads to develop a client base and reach potential clients in the future. We acknowledged their goals of establishing a strong brand presence, conveying their mission, and highlighting their services for residential, commercial, or industrial work.

Industry

Asphalt & Concrete

Location

Northwest Indiana & Southwest Michigan

Services

Branding

Google Ads

Logo Design

Web Design

 

 

Comprehensive Marketing Strategy

Sera Group assisted NWI Asphalt in establishing a strong brand presence, which included logo design, branding, and a new website. We set up their email marketing and Google Ads to effectively spread awareness of their mission and services to current and future clients. With the new website optimized for SEO and Google advertising campaigns, NWI Asphalt is well-prepared to assist home and business owners in finding the right asphalt and construction services for years to come.

Logo & Web Design

With our comprehensive approach, we not only established NWI Asphalt’s online presence but also crafted a strong and effective brand strategy. Strategic branding efforts, including logo and visual identity design, played a pivotal role in building a cohesive brand strategy that sets NWI Asphalt apart in its industry. Sera Group implemented these new features in their website and included clear call-to-actions and personalized imagery, ensuring a user-friendly experience. Consistency throughout helps them to create a lasting impression with their audience and a greater chance of engagement on their site.

Google Ads

Through intense industry research, we decided that the best strategy to market NWI Asphalt was to strategize, develop, create, and manage Google Ads campaigns on their behalf. This ensures that their brand will show on Google any and every time that a potential customer searches for their services.

Improved Site Structure & Navigation

We improved the site navigation and structure by implementing a user-friendly menu and a drop-down bar under ‘Services’ for all of the services NWI Asphalt provides. Their menu is relatively simple, so searching is made extremely easy, as one of their customers is going to be looking to see what they service they can help them with. With these improvements, the site flow will help lead visitors to their destinations more quickly.

Mobile Responsive Design

NWI Asphalt offers several services for residential, commercial, or industrial asphalt. However, they also want it to be known that they have concrete services, demolition services, and more. We wanted to capture a design that was simple and straight forward for customers to find what they have to offer, how they can contact, and get a free estimate if they desire. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using the NWI Asphalt website.

Search Engine Optimization

Through expertise, Sera Group ensured the brand’s accessibility across all devices and implemented SEO strategies. These strategies were created by utilizing keyword research and investigating search engine result pages. In turn, we generated more organic traffic to the NWI Asphalt website, so visitors can find what they are looking for seamlessly.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for the NWI Asphalt team to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, Sera Group is always happy to answer any questions or concerns via email or phone.

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