Powering America NWI Electrifies Their Brand With Sera Group

Powering America: NWI guides homeowners, business owners, and construction professionals to the perfect electrician that best suits their electric needs across all of Northwest Indiana. They provide contractors with the knowledge and skills to succeed in the industry through extensive training and apprenticeships. By providing the right people with the right electrician, Powering America: NWI ensures that Northwest Indiana’s residents have reliable power and electricity whenever they need it.

The Challenge

Powering America: NWI came to us looking to start from scratch with everything – a new website, online advertising, and more. Their goal was to raise awareness of their brand, their company, their mission, and their services so they could guide home and business owners to the right contractor that is best suited for the job that they need to be completed.

Industry

Electrical

Location

Northwest Indiana

Services

Web Design

Google Ads

Digital Marketing

Comprehensive Marketing Strategy

By understanding the specific needs of Powering America: NWI, we delivered targeted solutions to boost their brand awareness and online presence. We optimized their website for top search engine visibility, ensuring potential customers easily discover them. Additionally, we launched effective advertising campaigns that guide homeowners and businesses to the right contractor, solidifying Powering America: NWI as a trusted resource for years to come.

 

Web Design

We created a website for Powering America: NWI with clear visual aesthetics, call-to-actions, and personalized images. By doing so, we were able to increase engagement, build trust, and create a long-lasting first impression that showcases what their mission is all about. Their site implements custom branding that features a branded color palette, font styling, and more.

Mobile Responsive Design

We used different tools and assets so that a consumer could easily navigate through the Powering America: NWI site. With that being said, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using their site.

Search Engine Optimization

Through expertise, Sera Group ensured the brand’s accessibility across all devices and implemented SEO strategies. These strategies were created by utilizing keyword research and investigating search engine result pages. In turn, we generated more organic traffic to the Powering America: NWI website, so visitors can find what they are looking for seamlessly.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for the Powering America: NWI chapter to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, the Sera Group team is always happy to answer any questions via email or phone after a site is launched.

Full Marketing Strategy & Online Advertising

Sera Group crafted a tailored Google Ads strategy for Powering America: NWI that puts their brand front and center whenever potential customers search for electricians in the region. Powering America is now the leader of relevant Google searches, turning online queries into satisfied customers.

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