Lighting the Way to the Future

Powering America: NWI guides homeowners, business owners, and construction professionals to the perfect electrician that best suits their electric needs across all of Northwest Indiana. They provide contractors with the knowledge and skills to succeed in the industry through extensive training and apprenticeships. By providing the right people with the right electrician, Powering America: NWI ensures that Northwest Indiana’s residents have reliable power and electricity whenever they need it.

The Challenge

Powering America: NWI came to us looking to start from scratch with everything – a new website, online advertising, and more. Their goal was to raise awareness of their brand, their company, their mission, and their services so they could guide home and business owners to the right contractor that is best suited for the job that they need to be completed.

Our Solution Overview

We succeeded in providing Powering America: NWI with the deliverables requested to aid in its brand achieving its goals of increasing brand awareness and growing its online presence. By optimizing their new website for peak Search Engine Optimization, and successfully launching advertising campaigns, Powering America: NWI can guide home and business owners to the right contractor for years to come.

Website Design & Search Engine Optimization

By creating a website that had very clear visual aesthetics, call-to-actions, and personalized images to increase engagement and build trust, we were able to create a long-lasting first impression that showcases what Powering America: NWI’s mission is all about. We used different tools and assets so that a consumer can easily navigate through the website to locate and contact the electrical contractor of their choice. By using our knowledge and experience, we optimized Powering America: NWI’s website to perform to its highest abilities on organic searches. Their brand can be found on any device at any time, thanks to our unique SEO techniques.

Full Marketing Strategy & Online Advertising

Through intense industry research, we decided that the best strategy to market Powering America: NWI was to strategize, develop, create, and manage Google and Facebook Ads campaigns on their behalf. This ensures that their brand will show on Google any and every time that a potential customer searches for their services. We created Facebook ads to enhance their online presence, promote their services, and make sure they are seen by their direct target audience at the right time.  

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