Powering America NWI Electrifies Their Brand With Sera Group

Powering America: NWI guides homeowners, business owners, and construction professionals to the perfect electrician that best suits their electric needs across all of Northwest Indiana. They provide contractors with the knowledge and skills to succeed in the industry through extensive training and apprenticeships. By providing the right people with the right electrician, Powering America: NWI ensures that Northwest Indiana’s residents have reliable power and electricity whenever they need it.

The Challenge

Powering America: NWI came to us looking to start from scratch with everything – a new website, online advertising, and more. Their goal was to raise awareness of their brand, their company, their mission, and their services so they could guide home and business owners to the right contractor that is best suited for the job that they need to be completed.

Industry

Electrical

Location

Northwest Indiana

Services

Web Design

Google Ads

Digital Marketing

Comprehensive Marketing Strategy

We succeeded in providing Powering America: NWI with the deliverables requested to aid in its brand achieving its goals of increasing brand awareness and growing its online presence. By optimizing their new website for peak Search Engine Optimization, and successfully launching advertising campaigns, Powering America: NWI can guide home and business owners to the right contractor for years to come.

Web Design

We created a website for Powering America: NWI with clear visual aesthetics, call-to-actions, and personalized images. By doing so, we were able to increase engagement, build trust, and create a long-lasting first impression that showcases what their mission is all about. Their site implements custom branding that features a branded color palette, font styling, and more.

Improved Site Structure & Navigation

We improved the local Powering America’s site navigation and structure by implementing a user-friendly menu. Searching is made easy as the site clearly lists out topics that someone would likely search for, i.e. where to locate and contact the electrical contractor of their choice, apply for an apprenticeship program, learn more about their history, etc. With these improvements, the site flow will help lead visitors to their destinations more quickly.

Mobile Responsive Design

We used different tools and assets so that a consumer could easily navigate through the Powering America: NWI site. With that being said, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using their site.

Search Engine Optimization

Through expertise, Sera Group ensured the brand’s accessibility across all devices and implemented SEO strategies. These strategies were created by utilizing keyword research and investigating search engine result pages. In turn, we generated more organic traffic to the Powering America: NWI website, so visitors can find what they are looking for seamlessly.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for the Powering America: NWI chapter to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, the Sera Group team is always happy to answer any questions via email or phone after a site is launched.

Full Marketing Strategy & Online Advertising

Through intense industry research, we decided that the best strategy to market Powering America: NWI was to strategize, develop, create, and manage Google and Facebook Ads campaigns on their behalf. This ensures that their brand will show on Google any and every time that a potential customer searches for their services. We created Facebook ads to enhance their online presence, promote their services, and make sure they are seen by their direct target audience at the right time.  

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