Securall

Securall, a nationally recognized safety storage manufacturer based in La Porte, Indiana, needed a strategic refresh to align their brand materials with the quality of their products. Their existing assets were functional but lacked the consistency, clarity, and professional polish that today’s buyers expect.

Sera Group delivered a comprehensive brand update that included a formal brand guide, new photography, and redesigned marketing collateral from spec sheets to a responsive product catalog. The result is a more cohesive, trustworthy presence across touchpoints, helping Securall better serve current clients and stand out to new ones.

As a nationwide safety storage manufacturer, Securall needed cohesive branding and marketing materials that matched the quality and precision of their products. Their existing assets were fragmented. Spec sheets, product catalogs, and brand visuals lacked consistency and clarity across platforms. The challenge was to unify their materials under one brand voice and visual system, while maintaining technical accuracy and professionalism.

We developed a refreshed brand guide for Securall that outlined logo usage, color palette, typography, and iconography to streamline their visual identity. This foundation allowed us to efficiently redesign product catalogs, spec sheets, and other marketing materials with a clean, consistent look. With custom photography, SEO strategy, and paid ads, we strengthened their presence across both print and digital channels, positioning them as a trusted industry leader.

A formal brand guide ensures every touchpoint, from product catalogs to spec sheets, reflects Securall’s identity with clarity and confidence.

Branded visuals and custom photography enhance the readability and professionalism of printed and digital materials.

With consistent visuals and messaging, Securall’s digital ads are more cohesive and effective at reaching their target audience.

Securall needed cohesive brand and marketing assets that reflected the quality of their safety storage products and supported their national presence. Their previous materials lacked consistency, structure, and visual impact, making it harder to communicate clearly with clients and scale their efforts across channels.

Unified Visual Identity and Refreshed Materials

We developed a complete brand guide that outlined logo usage, typography, color palette, and supporting design elements. With this foundation in place, we redesigned their spec sheets and product catalogs using updated layouts, consistent messaging, and custom photography that aligned with their identity.

Strategic SEO and Advertising Support

To improve discoverability and performance, we conducted a comprehensive SEO audit and launched Google Ads campaigns tailored to high-intent audiences. These efforts helped boost traffic, improve search visibility, and generate more qualified leads.

Sera Group continues to serve as a strategic partner to Securall by delivering results-focused solutions that support both marketing and sales growth across print and digital platforms.