Sera Group Partners With Northwest Indiana’s Newest Asphalt Company

NWI Asphalt specializes in professional asphalt services, handling everything from driveways and parking lots to roadways and pathways. Their experienced team uses high-quality equipment and follows industry standards to deliver reliable, long-lasting results.

The Challenge

As a startup, NWI Asphalt approached Sera Group to establish their brand before the busy season. They needed a logo, website, and email marketing to attract new clients. To expand their reach, we also implemented Google Ads as part of their marketing strategy. Our team built a strong brand presence that clearly communicated their mission and highlighted their services for residential, commercial, and industrial projects.

Industry

Asphalt & Concrete

Location

Northwest Indiana & Southwest Michigan

Services

Branding

Facebook Ads

Google Ads

Logo Design

Web Design

Comprehensive Marketing Strategy

Sera Group partnered with NWI Asphalt to enhance their brand, digital presence, and marketing strategy. Through a combination of web design, advertising, and print materials, we’ve helped them attract more customers and establish a strong reputation in Northwest Indiana and beyond.

NWI Asphalt yard sign advertising residential and commercial services
NWI Asphalt direct mail postcard advertising residential and commercial asphalt services
NWI Asphalt business card front for owner Dan Dooley

Logo + Branding

Our goal was to create a recognizable and trustworthy brand that reinforces their expertise. We developed a professional logo and brand identity that distinguishes NWI Asphalt from competitors, ensuring a consistent look across their website and advertising.

Google Ads Strategy

Our targeted Google Ads campaigns drive high-quality leads by making sure NWI Asphalt appears at the top of search results when customers need asphalt and sealcoating services.

SEO + Search Visibility

Through keyword research and on-site optimization, we’ve improved NWI Asphalt’s rankings in local search results, increasing organic traffic and long-term visibility.

Website Design + Mobile Optimization

We designed a clean, user-friendly website that makes it easy for customers to explore services and request estimates. The site is fully optimized for mobile devices, ensuring a seamless experience across all screen sizes.

Print + Marketing Materials

To maintain brand consistency, we designed and assisted with print materials, including a mailer, yard sign, and business cards, reinforcing their professional image in both digital and physical spaces.

Ongoing Marketing Support

Our work doesn’t stop at launch. We continue to provide strategic guidance, monitor ad performance, and make updates to keep NWI Asphalt competitive.

START THE CONVERSATION

Ready to Start Your Next Project?

Take the first step with a free consultation. We’ll learn about your goals, share how we can help, and outline a clear path forward.

WHAT TO EXPECT ON THE CALL
  • A genuine conversation about your business and your goals
  • An honest overview of which services are the right fit, and which aren’t

  • A clear next step, whether that is a small update or a larger strategy