Sera Group and Kolar Roofing: Achieving Marketing Success Under One Roof

Kolar Roofing LLC, based in Michigan City, Indiana, stands as a privately owned local company dedicated to delivering friendly, timely, and professional roofing services to the community. Recognized as industry leaders, they prioritize the use of the latest materials and maintain a commitment to ongoing education to ensure the highest quality and safety standards for their customers’ homes. Proudly serving an extensive local area, including La Porte County, Porter County, Michigan City, South Bend, Valparaiso, La Porte, Portage, Chesterton, and Mishawaka.

The Challenge

Kolar Roofing aimed to elevate their local presence and brand identity. They needed modern branding, logo design, website design and targeted advertising on Google and Facebook. Our goals included increasing online visibility, generating more leads through the website, and building trust within the community. Sera Group’s services are geared towards establishing Kolar Roofing as a top choice for roofing services in their service areas.

Industry

Roofing Services

Location

Michigan City, IN

Northwest Indiana

Services

Branding

Facebook Ads

Google Ads

Logo Design

Web Design

Comprehensive Marketing Strategy

To meet the needs of Kolar Roofing, Sera Group put together a comprehensive marketing strategy. We revamped their logo, branding, and website for a fresh online look. Using Google and Facebook ads, we aimed for a unified visual style across their online presence. The main idea was straightforward: make Kolar Roofing more visible online, highlight their expertise, and strengthen connections within the local community.

primary kolar roofing logo

Facebook Ads & Google Ads

Our marketing team at Sera Group manages and creates impactful ads for Kolar Roofing on both Facebook and Google. Through targeted campaigns, we capture attention and drive meaningful engagement. Facebook Ads help narrate Kolar Roofing’s story visually to a broad audience, fostering brand awareness and interaction. Simultaneously, Google Ads position Kolar Roofing prominently in relevant searches, ensuring visibility when potential customers are actively looking. The benefits are clear: Facebook Ads build engagement, while Google Ads strategically drive traffic and conversions. It’s a comprehensive strategy that maximizes the impact of Kolar Roofing’s online advertising efforts.

Web Design

Sera Group revamped Kolar Roofing’s online presence by delivering a modern and user-friendly website. This platform goes beyond aesthetics, narrating Kolar Roofing’s story, showcasing their work, and providing easy access to services. Users can seamlessly explore who they are, the areas they serve, and request a free estimate. To enhance visibility, we strategically implemented location-specific landing pages, contributing to effective SEO efforts. It’s a user-focused design that not only represents Kolar Roofing well but also ensures a positive experience for potential clients navigating the site.

Hands-on Training

At Sera Group, our support for Kolar Roofing doesn’t end with the website launch. We ensure their online presence stays strong with reliable web hosting services. We take it a step further by providing hands-on training, giving the Kolar Roofing team the skills they need to manage and optimize their website effectively. Have questions or challenges? Our team is here for you, reaffirming our commitment to Kolar Roofing’s continuous success.

Branding & Logo Design

Our graphic design team recently redefined their brand with a modern touch and a unified logo design. This strategic approach ensures a consistent and contemporary appearance across all platforms. We took their previous branding and gave it a fresh and modern lift, creating a look that resonates with today’s audiences. The new branding featured a modern font choice, a refined color palette, and stylistic elements that breathed new life into their visual identity. This contemporary approach helps Kolar Roofing stand out in their industry and make a lasting impression on their customers.

Impact of Comprehensive Brand Guides

The brand guide created by Sera Group will make a big difference for Kolar Roofing, a local roofing company serving Northwest Indiana. It will be especially helpful for their online marketing, merchandise like t-shirts, yard signs, truck wraps, and billboards. For example, they will use it to experiment with different color combinations of their new logo, giving them a fresh and consistent look across various materials. This guide will ensure that their branding remains cohesive and recognizable, making a positive impression on their customers. Whether it’s for online promotion or physical merchandise, the brand guide will be a valuable tool for Kolar Roofing’s marketing efforts.

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