SERVICES

Marketing Services for Northwest Indiana Businesses

Sera Group is a full-service digital & creative marketing agency based in La Porte, Indiana. We help businesses grow through strategic web design, branding, advertising, and search, all coordinated under one roof and tailored to your goals.

10+
Years of Industry Experience
400+
Client Projects Delivered
90+
Five-Star Google Reviews
BUILD

01. Build a Foundation That Performs

The foundations: your website, your brand identity, and the infrastructure that keeps them running.

Web Design & Development

We design and build custom, mobile-friendly websites that convert visitors into customers and scale with your business.

Branding & Graphic Design

Logos, brand identity systems, and print & digital design that build recognition, establish trust, and represent your business consistently.

Managed Hosting

Managed WordPress hosting with daily backups, advanced security, proactive software updates, uptime monitoring, and direct access to your project team.

TELL YOUR STORY

02. Content That Shows Who You Are

Original content that shows who you are: photography, video, and a consistent social presence.

Photography

Professional on-location and studio photography for websites, advertising, social, and print that accurately represents your business.

Video Production

Strategic video production for websites, advertising, and social media, crafted to engage audiences and drive action.

Social Media Management

Full-service social media management, strategy and content creation, that builds brand loyalty across the platforms your customers use most.

ADVERTISE

03. Ads That Reach The Right Customers

Comprehensive digital marketing programs and paid advertising campaigns on the platforms your customers use most.

Digital Marketing Strategy

A comprehensive digital marketing strategy that integrates paid advertising, SEO, social media, and content to drive consistent, measurable growth.

Google Ads

As a certified Google Partner, we plan and manage search & display campaigns that reach your target audience at the right moment and drive qualified leads.

Facebook Ads

Targeted Facebook advertising campaigns that reach the right local audiences, generate qualified leads, and deliver a return on your ad spend.

GET FOUND

04. Visibility In Search & AI

Improve your organic search rankings and ensure your business appears in AI answer engines reshaping how customers find local services.

Search Engine Optimization

Technical and content SEO strategies that strengthen your organic search rankings, drive qualified traffic, and deliver sustainable long-term visibility.

AI Search Optimization

Structured content optimization to ensure your business is cited by ChatGPT, Perplexity, Google AI Overviews, and other AI answer engines that are reshaping how customers find local businesses.

OUR PROCESS

How We Work

Every engagement follows a consistent, transparent process from the first conversation through long-term support.

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Free Consultation

We start by learning about your business, your goals, and what a successful outcome looks like for your organization.

Scope & Estimate

A detailed written scope with defined deliverables, a clear timeline, and a transparent fixed price before any work begins.

Project Kickoff

Your dedicated team is introduced, shared tools and documentation are established, and the project begins on schedule.

Long-Term Support

We remain a committed partner well beyond launch, supporting your business as it grows, evolves, and sets new goals.

WHY SERA GROUP

What Sets Us Apart

A few of the qualities our clients consistently point to when describing what it’s like to work with Sera Group.

The Same Team, Every Time

You won’t be handed off to a junior account manager or routed through a ticketing system. The team you meet at kickoff is the team you work with throughout the engagement.

Transparent, Fixed-Price Scopes

Every project begins with a detailed written scope and a fixed price. If something needs to change, we address it openly before it affects your budget.

Transparent, Fixed-Price Scopes

Every project begins with a detailed written scope and a fixed price. If something needs to change, we address it openly before it affects your budget.

Local & Present When it Matters

Locally based in La Porte, Indiana. We serve businesses throughout Northwest Indiana and the region, and we’re available in person for the conversations that call for it.

Local & Present When it Matters

Locally based in La Porte, Indiana. We serve businesses throughout Northwest Indiana and the region, and we’re available in person for the conversations that call for it.

Consistent Quality, Across the Board

Every project is handled with care, expert judgment, and attention to detail. From the first meeting to ongoing guidance, our standard is an outcome that represents your company well and helps customers find you online.

Consistent Quality, Across the Board

Every project is handled with care, expert judgment, and attention to detail. From the first meeting to ongoing guidance, our standard is an outcome that represents your company well and helps customers find you online.

TESTIMONIALS

What Our Clients Have to Say

Real feedback from business owners, nonprofits, and organizations we’ve partnered with. Hear how we help strengthen brands, grow visibility, and reach goals.

“I have been working with Sera Group for years. They have built my website, helped me with my SEO, managed my social media accounts, online ads, and branding. They have helped me turn a small business into one of the biggest window cleaning companies in NW Indiana. I would highly recommend Sera Group if you want to grow your business from every direction.”

Brian M.
ProElite Window Cleaning

“We just launched a new website for Michiana Mechanical with the help of Sera Group, and the results have been amazing. If you’re on the fence about updating your website, just do it. It makes a huge difference. Our new site is faster, looks great on mobile, ranks better in Google, and is much easier for customers to navigate.”

Tom L.
Michiana Mechanical

SELECTED CLIENTS

You’re in Good Company

A selection of the businesses, nonprofits, and public agencies we’ve partnered with.

securall logo
la porte county health department logo
powering america logo
primary kolar roofing logo
nest shelter logo
burn'em brewing logo
Leeds Public House logo
QUESTIONS

Frequently Asked Questions

The questions Northwest Indiana business owners ask us most. Don’t see yours? Just ask, we’ll give you an honest answer.

No. Every website project is a defined scope with a fixed price — you know exactly what you’re paying and what you’re getting before you sign anything. Hosting and ongoing services like Google Ads management or marketing retainers are transparent and month-to-month. Our typical retainer relationships run multiple years, but that’s because clients choose to stay, not because they’re locked in.

First, we’re the highest-rated marketing agency in the region, with a 5.0-star rating from 97+ verified Google reviews, and recognition as the top agency in NWI Business Magazine every year since 2021. Second, the team you meet at the kickoff is the team you work with throughout the project and afterward. Third, every project is a fixed-price written scope, so you’ll never receive a surprise invoice or a vague monthly retainer with unclear deliverables. We’ve managed millions of dollars in Google Ads as a certified Google Partner and Meta Business Partner.

We’re based in La Porte, Indiana, and primarily serve businesses across Northwest Indiana — La Porte, Michigan City, Valparaiso, Chesterton, Portage, Crown Point, and the surrounding communities. We also work with businesses in Southwest Michigan (New Buffalo, Three Oaks, St. Joseph) and St. Joseph County, Indiana (South Bend, Mishawaka). Most clients are within an hour of our office, which lets us show up in person when it matters. We’re selective about taking on businesses outside that radius; relationships work better when we can be physically present when needed.

It comes up in nearly every first conversation we have. Most business owners in this area have at least one agency experience that didn’t deliver. Our approach is different in a few specific ways: we’re local and accountable, every project starts with a fixed-price written scope, and we’re selective about who we take on. We’re not interested in collecting a monthly fee for work that isn’t producing results. If you’ve been burned before, it’s worth a conversation.

For Google Ads and ongoing marketing work, we strongly prefer to have built the website first. When we manage your advertising, having control of the site is what lets us optimize it for the results we’re responsible for. Most clients start with a website project and then expand into advertising or ongoing services. If you have an existing site you’d like to keep, get in touch and we’ll give you an honest read on whether it’s a good foundation to build on.

You won’t experience downtime. We build the new site on a private staging link, let you review and approve it, then handle the launch behind the scenes. We set up 301 redirects from every page of your existing site, so search engines and any customers who have your old pages bookmarked, land on the correct new pages. You keep ownership of your domain throughout; it never leaves your account. After launch, you can cancel your old hosting. Nothing breaks for your customers, and you don’t lose the search rankings you’ve already built.

Yes. As more people ask ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini for business recommendations, getting cited by those engines becomes critical, and most agencies aren’t structured for it yet. Our AI Search Optimization (AEO) service combines structured content, schema markup, and authoritative third-party citations so your business surfaces when someone asks an AI for the best [your service] in [your city]. Traditional SEO and AEO are different disciplines that increasingly need to work together.

Start with a free consultation. It’s a straightforward conversation about your business and what you’re trying to accomplish. No pitch, no pressure. We’ll give you an honest take on what makes sense and what it might cost to get there. Reach out through our form or call us directly.

START THE CONVERSATION

Ready to Grow Your Business?

Take the first step with a free consultation. We’ll learn about your goals, share how we can help, and outline a clear path forward.

WHAT TO EXPECT ON THE CALL
  • A genuine conversation about your business and your goals
  • An honest overview of which services are the right fit, and which aren’t

  • A clear next step, whether that is a small update or a larger strategy