A Rich History. An Exciting Future With Sera Group.

The La Porte County Fairgrounds & Event Center is Northwest Indiana’s premier destination of hospitality and family entertainment. Visitors can expect to encounter a new adventure with each visit. From weddings and concerts to the annual fair and expo center, the Fairgrounds & Event Center is sure to provide a memorable experience for all who attend the hundreds of events per year.

The Challenge

The La Porte County Fairgrounds & Event Center came to us looking to start from scratch with everything – a new website, branding, and social media. Their goal was to create an entity that was separate from the widely appreciated, annual La Porte County Fair. The Fairgrounds & Event Center wanted to showcase all the other offerings outside of the fair and raise awareness of those offerings with their own brand, website, and social media accounts. Our objective was to raise awareness of their brand, their mission, and their services so they can attract visitors all year long with family-friendly events for residents of La Porte County.

Industry

Event Center

Location

La Porte, Indiana

Services

Web Design

Graphic Design & Branding

Social Media Setup & Strategy

Comprehensive Marketing Strategy

We succeeded in providing The La Porte County Fairgrounds & Event Center with the deliverables requested to aid in their brand achieving its goals of increasing brand awareness and growing the online presence. By building a modernized brand guide, optimizing the new website for peak Search Engine Optimization, and successfully launching multiple social media accounts, the Fairgrounds & Event Center can provide the residents of La Porte County with exciting occasions and event spaces for the entire year.

Branding, Graphic Design, & Web Design

Our creative team collaborated to design a brand guide for the La Porte County Fairgrounds & Event Center that encompasses everything about the company. From their story, mission, and personality, to their brand colors, typography, and graphic standards, we were able to create a brand guide that will allow the Fairgrounds & Event Center to be recognized and beloved for many years to come.

We were then able to build an effective website for the La Porte County Fairgrounds and Event Center that beautifully showcases their brand and history. Applying their new branding and graphic standards consistently throughout the site not only increases the likelihood of engagement but also fosters trust.

Improved Site Structure & Navigation

We improved La Porte County Fairgrounds’ site navigation and structure by implementing a user-friendly menu. Searching is made easy as the site clearly lists out topics that someone would likely search for, i.e. directions, events going on, spaces to rent, their history, and more. With these improvements, the site flow will help lead visitors to their destinations more quickly.

Mobile Responsive Design

La Porte County Fairgrounds Experience Northwest Indiana’s premier destination of hospitality and family entertainment. We wanted to capture this same feeling through their website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using the La Porte County Fairgrounds site.

Search Engine Optimization

Through expertise, Sera Group ensured the brand’s accessibility across all devices and implemented SEO strategies. These strategies were created by utilizing keyword research and investigating search engine result pages. In turn, we generated more organic traffic to the La Porte County Fairgrounds, so visitors can find what they are looking for seamlessly.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for the La Porte County Fairgrounds team to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, the Sera Group team is always happy to answer any questions via email or phone after a site is launched.

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WHAT TO EXPECT ON THE CALL
  • A genuine conversation about your business and your goals
  • An honest overview of which services are the right fit, and which aren’t

  • A clear next step, whether that is a small update or a larger strategy