A Rich History. An Exciting Future With Sera Group.

The La Porte County Fairgrounds & Event Center is Northwest Indiana’s premier destination of hospitality and family entertainment. Visitors can expect to encounter a new adventure with each visit. From weddings and concerts to the annual fair and expo center, the Fairgrounds & Event Center is sure to provide a memorable experience for all who attend the hundreds of events per year.

The Challenge

The La Porte County Fairgrounds & Event Center came to us looking to start from scratch with everything – a new website, branding, and social media. Their goal was to create an entity that was separate from the widely appreciated, annual La Porte County Fair. The Fairgrounds & Event Center wanted to showcase all the other offerings outside of the fair and raise awareness of those offerings with their own brand, website, and social media accounts. Our objective was to raise awareness of their brand, their mission, and their services so they can attract visitors all year long with family-friendly events for residents of La Porte County.

Comprehensive Marketing Strategy

We succeeded in providing The La Porte County Fairgrounds & Event Center with the deliverables requested to aid in their brand achieving its goals of increasing brand awareness and growing the online presence. By building a modernized brand guide, optimizing the new website for peak Search Engine Optimization, and successfully launching multiple social media accounts, the Fairgrounds & Event Center can provide the residents of La Porte County with exciting occasions and event spaces for the entire year.

Interested In More?

Find out how we can help grow your business through digital and creative marketing.