Web Design Collaboration: Explore La Porte County Parks With Sera Group

The La Porte County Parks Department is dedicated to providing quality recreational opportunities and outdoor experiences for residents of the county. With many opportunities for recreation, entertainment, and exploration at their fingertips, La Porte County residents are sure to find something enjoyable at any of the parks in the county.

The Challenge

La Porte County Parks approached us seeking a fresh, modern website to highlight their parks, programs, events, shelter rentals, and volunteer opportunities. Their existing site was outdated and lacked update capabilities, and SSL certification. They aimed to enhance their online presence, SEO, and email marketing efforts.

Industry

Municipal

Parks System

Government Organization

Location

Northwest Indiana

Services

Web Design

Comprehensive Marketing Strategy

La Porte County Parks had a vision in mind for a modernized online presence. We took a comprehensive approach to revamp their website, significantly enhancing their update capabilities. Our efforts also strengthened security through the implementation of SSL certificates. We provided domain assistance to ensure a seamless transition and optimized their website for visibility through SEO techniques. Lastly, we integrated an effective email marketing strategy to foster engagement, effectively showcasing their brand, agendas, and mission to a wider audience.

Web Design

We enhanced La Porte County Parks’ online presence by designing a visually appealing website with clear call-to-actions and personalized images. The new site implements unique styling that features an updated color palette, font, and more. Applying these consistently throughout the site not only increases the likelihood of engagement but also fosters trust.

Email Marketing Strategy

We set up an email marketing platform for La Porte County Parks as another way to further enhance their outreach. Using email marketing will help ensure that they are consistently engaging with their audience about all things going on at their parks. Since there are many ways to be involved with the parks, such as renting an event space or programs they schedule, this can help with reminders and staying up-to-date.

Improved Site Structure & Navigation

We improved the site navigation and structure by implementing a user-friendly menu and a drop-down bar under ‘Parks’ for all the parks in La Porte County. Searching is made easy with the menu as it clearly lists out the most popular topics that someone would likely search for, i.e. things to do, programs and events, and shelter rentals. With these improvements, the site flow will help lead visitors to their destinations more quickly.

Mobile Responsive Design

La Porte County offers beautiful parks for recreational opportunities and outdoor experiences to explore. We wanted to capture this same feeling through their website. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes.

Search Engine Optimization

Through expertise, Sera Group ensured the brand’s accessibility across all devices and implemented SEO strategies. These strategies were created by utilizing keyword research and investigating search engine result pages. In turn, we generated more organic traffic to the La Porte County Parks’ website, so visitors can find what they are looking for seamlessly.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for La Porte County Parks’ employees to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, the Sera Group team is always happy to answer any questions via email or phone after a site is launched.

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