Wild Results: How Sera Group Helped Michiana Wildlife Dominate Local Search

Michiana Wildlife Removal is a locally trusted company providing humane wildlife control services throughout Northwest Indiana and Southwest Michigan. They focus on the safe removal and relocation of animals, offering free inspections and thorough entry-point assessments to help homeowners protect their property. Their commitment to professionalism, safety, and customer satisfaction has made them a reliable resource in the communities they serve.

The Challenge

As the company grew, Michiana Wildlife Removal saw the need to refresh their brand and improve how they showed up online. Their existing materials didn’t reflect the quality of their service or the trust they had built in the region. They turned to Sera Group for help creating a cohesive brand identity and a more effective digital presence that would better connect with local customers and support long-term business growth.

Industry

Home Services
Wildlife Removal Service

Locations

Northwest Indiana
Southwest Michigan

Services

Branding
Google Ads
Logo Design
Web Design
SEO

Comprehensive Marketing Solutions

After learning about Michiana Wildlife Removal’s goals, our team built a full-scale marketing strategy designed to improve their visibility and attract more local customers. A complete rebrand was the first step, setting the tone for everything from the website to ongoing digital campaigns. With clear messaging and visuals aligned to their values, Michiana Wildlife now has a consistent presence that builds trust and helps them stand out in the communities they serve.

Michiana Wildlife & Sera Group Case Study
Michiana Wildlife & Sera Group Case Study
Michiana Wildlife & Sera Group Case Study
Michiana Wildlife & Sera Group Case Study
Michiana Wildlife & Sera Group Case Study
Michiana Wildlife & Sera Group Case Study

Branding

Sera Group developed a refreshed brand for Michiana Wildlife Removal using distinctive fonts, a clean color palette, and visuals that reflect their professionalism and purpose. This consistent identity provided a strong foundation for all marketing materials, creating a look and feel that is both recognizable and aligned with the company’s reputation for trusted wildlife removal.

Logo Design

The new logo incorporates meaningful elements from their updated brand, including bold typography and animal iconography that hint at their work in the field. It brings together both utility and personality, capturing their expertise while reinforcing their credibility. The badge-style design adds structure while creating a visual link between their services and their story.

Google Ads

To help drive leads and improve search visibility, we built and managed Google Ads campaigns targeting key service areas and search terms. This paid strategy complemented their SEO efforts and brought steady, high-quality traffic to the site. Ongoing optimizations ensured better cost efficiency, higher lead volume, and stronger ROI over time.

Web Design

We designed and developed a modern, user-friendly website for Michiana Wildlife Removal that supports their updated brand and messaging. The site was built to educate visitors, highlight common wildlife concerns, and guide users to contact the team. With fast load times, mobile responsiveness, and SEO-focused structure, the new website works as both a lead generator and an information hub.

Hands-on Training

To ensure long-term success, we provided hands-on support and training for the Michiana Wildlife team. From website walkthroughs to platform guidance, we equipped them with the tools they need to manage updates and track performance. We also continue to provide reliable hosting and support to keep their site running smoothly.

How Strategic SEO Helped Michiana Wildlife Rank #1

Achieving the top spot in local search wasn’t accidental. Our SEO strategy for Michiana Wildlife Removal started with an in-depth competitor analysis to understand how other wildlife control companies were showing up online. From there, we conducted detailed keyword research, identified key service areas, and aligned content with what local homeowners were actually searching for. By optimizing service pages, building out targeted location content, and staying ahead of industry trends, we helped Michiana Wildlife outperform every other local competitor in organic search. These ongoing efforts continue to drive traffic, leads, and long-term growth, especially when combined with paid search campaigns.

Ready to Grow Your Business?

Let’s Talk About Your Business Goals

Take the first step toward better marketing by scheduling a free consultation with our local team. We’ll learn more about your goals, share how we can help, and recommend next steps.