Showing Up When Wildlife Problems Arise

Michiana Wildlife Removal is a trusted provider of humane wildlife removal services in Northwest Indiana and Southwest Michigan, serving homeowners with professional animal removal, exclusion, and property protection services. Their commitment to quality service and customer satisfaction has made them a go-to resource in the region.

To expand their reach and capture customers actively searching for wildlife removal services online, they partnered with Sera Group for a comprehensive digital strategy that included branding, SEO, web design, and targeted search advertising.

The Challenge

Before working with Sera Group, Michiana Wildlife Removal’s digital presence did not reflect the quality of their services or support their growth goals. Their website was outdated and difficult to navigate, limiting its ability to convert visitors into inquiries. At the same time, the business was not consistently appearing in search results for key service-based and location-based searches used by potential customers.

Without a strong organic search presence or a structured paid search strategy, they were missing opportunities to capture high-intent traffic and compete effectively in local search results.

Industry

Home Services
Wildlife Removal Service

Locations

Northwest Indiana

Services

Branding

Google Ads

Logo Design

Web Design

SEO

Comprehensive Marketing Solutions

After learning about Michiana Wildlife Removal’s goals, Sera Group built a full-scale marketing strategy designed to attract more local customers and strengthen their online presence.

Michiana Wildlife & Sera Group Case Study
Michiana Wildlife & Sera Group Case Study
Michiana Wildlife & Sera Group Case Study
Michiana Wildlife & Sera Group Case Study

Branding + Visual Identity

We refreshed the Michiana Wildlife brand with a modern, cohesive look and messaging that reflects their expertise and trustworthiness. This foundation carried across all digital channels and reinforced credibility.

Logo Design

The new logo uses bold typography and animal iconography to visually communicate the company’s purpose and professionalism, creating a memorable identity across print, web, and social assets.

Google Ads

Strategic search advertising was implemented to capture high-intent users searching for wildlife removal services. Campaigns targeted key service areas and terms, driving steady, qualified traffic and improving cost efficiency over time.

Web Design + Development

A modern, mobile-first website was created to educate visitors, showcase services, and guide users toward contacting the team. Fast load times, clear navigation, and SEO-focused structure help support both paid and organic efforts.

Search Engine Optimization (SEO)

Our SEO strategy focused on ranking for relevant, local, service-based searches. Through competitor analysis, keyword research, targeted content optimization, and ongoing refinement, Michiana Wildlife achieved top rankings across key search terms and outperformed local competitors organically.

How Strategic SEO Helped Michiana Wildlife Rank #1

From January 1 through December 31, 2025, Sera Group implemented a strategic SEO approach centered on how local homeowners search for wildlife removal services. By prioritizing high-intent, service- and location-based searches, Michiana Wildlife built a strong organic presence and achieved a leading 28.58% share of local search visibility, outperforming other wildlife removal providers in the region.

Throughout the year, ongoing SEO improvements helped secure 42 keyword rankings in the Top 3 positions and drove a 24.40% increase in overall organic visibility. These sustained gains strengthened long-term search performance, increased qualified traffic, and supported consistent inbound inquiries, while also complementing Google Ads efforts for maximum exposure across search results.

28.58%

Search Visibility

42

Keywords in the Top 3

24.40%

Increase in Organic Visibility

Ready to Grow Your Business?

Let’s Talk About Your Business Goals

Take the first step toward better marketing by scheduling a free consultation with our local team. We’ll learn more about your goals, share how we can help, and recommend next steps.