From The Ground-Up: Sera Group’s Partnership With Northwest Indiana’s Newest Asphalt Company

NWI Asphalt specializes in professional asphalt services. From driveways and parking lots to roadways and pathways, their experts have the knowledge and expertise to handle projects of any size. They utilize state-of-the-art equipment and follow industry best practices to ensure precise and durable results.

The Challenge

NWI Asphalt approached Sera Group as a start-up company seeking a logo, website, and email marketing before their busy season began. We added Google ads to their marketing strategy to develop a client base and expand their potential reach. Our team established a strong brand presence, conveyed their mission, and highlighted their services for residential, commercial, or industrial work.

Industry

Asphalt & Concrete

Location

Northwest Indiana & Southwest Michigan

Services

Branding

Google Ads

Logo Design

Web Design

 

 

Comprehensive Marketing Strategy

Sera Group assisted NWI Asphalt in establishing a strong brand presence, which included a new logo, branding, and website. We set up their email marketing and Google Ads to effectively spread awareness of their mission and services to current and future clients. With the new website optimized for SEO and Google advertising campaigns, NWI Asphalt is well-prepared to assist home and business owners in finding the right asphalt and construction services for years to come.

Logo & Web Design

With our comprehensive approach, we not only established NWI Asphalt’s online presence but also crafted a strong and effective brand strategy. Strategic branding efforts, including logo and visual identity design, played a pivotal role in building a cohesive brand strategy that sets NWI Asphalt apart from its competitors. Sera Group implemented these new features in their website and included clear call-to-actions and personalized imagery, ensuring a user-friendly experience. Consistency throughout helps to create a lasting impression with their audience and a greater chance of engagement on their site.

Google Ads

Sera Group crafted a tailored Google Ads strategy for NWI Asphalt that puts their brand front and center whenever potential customers search online, ensuring they’re the first choice when someone needs asphalt services. NWI Asphalt now dominates relevant Google searches, turning online queries into satisfied customers.

Improved Site Structure & Navigation

We improved the site navigation and structure by implementing a user-friendly menu and a drop-down bar under ‘Services’ for all of the services NWI Asphalt provides. Their menu is relatively simple, so searching is made extremely easy for customers to find the service they are looking for. With these improvements, the site flow will help lead visitors to their destinations more quickly.

Mobile Responsive Design

Our team wanted to capture a design that was simple and straight forward for customers to find what they have to offer, how they can contact, and get a free estimate if they desire. As a result, we optimized images for faster load times, made navigation simple for improved user experience, and made the site accessible across all device screen sizes to give customers a convenient mobile experience when using the NWI Asphalt website.

Search Engine Optimization

Through expertise, Sera Group ensured the brand’s accessibility across all devices and implemented SEO strategies. These strategies were created by utilizing keyword research and investigating search engine result pages. In turn, we generated more organic traffic to the NWI Asphalt website, so visitors can find what they are looking for seamlessly.

Hands-on Training

We generated multiple user guides, instructional videos, and flow charts with tailored walkthroughs for the NWI Asphalt team to ensure they were properly trained when utilizing the integrated builder on the new website. Additionally, Sera Group is always happy to answer any questions or concerns via email or phone.

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