Strategy, Visuals, and Web Built to Inspire Travel
Regional Tourism, Reimagined
The Third Coast is a local tourism platform designed to help visitors explore Southwest Michigan and Northwest Indiana with ease. Focused on curating the best of the region, the site features local recommendations for dining, activities, attractions, and hidden gems, making it easier for travelers to experience everything the area has to offer. With a focus on storytelling and discovery, The Third Coast serves as a go-to resource for unforgettable Midwest getaways.
The Challenge
Building a Regional Tourism Brand from the Ground Up
The Third Coast needed to position itself as a go-to resource for travelers exploring Southwest Michigan and Northwest Indiana. As a brand-new initiative with no existing digital presence, they needed everything, from a compelling logo to a website that could organize and inspire weekend getaways. The challenge was to create a cohesive brand identity that resonated with both locals and visitors while promoting the unique character of the region.
The Solution
Full-Scope Marketing for a Seamless Launch
We worked closely with The Third Coast team from the ground up to bring their vision to life. Our process began with logo creation and brand styling that captured the relaxed, inviting energy of the area. From there, we designed and developed a custom website that serves as a visual guide to experiences, attractions, and local gems across the region. The final result delivers a seamless user journey that supports local tourism.
107
New Users
on the site in the first 90 Days
1:41
Average Time
on the site in the first 90 Days
1.4K
Total Interactions
on the site in the first 90 Days
The Process
Comprehensive Marketing Strategy
The Third Coast team came to us with a big vision and a blank slate. We built their brand identity, designed a custom website, and provided the training needed to manage it all in-house. Every piece of the strategy was tailored to help them promote events, attract visitors, and celebrate local culture.
Branding & Logo Design
We developed a foundational brand identity that included a custom logo, color palette, typography, and usage guidelines. The visual direction was crafted to reflect The Third Coast’s personality (lively, welcoming, and rooted in local pride) while providing a clear and flexible system for future growth.
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Next Project?
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