Branding + Graphic Design

Our creative team is dedicated to delivering high-quality branded content that sets your business apart. We help businesses tell their story through tailored marketing solutions that drive success and growth.

  • Build trust and credibility with professional branding
  • Ensure consistency across all platforms
  • Outshine competitors with unique, high-quality visuals

Sera Group Ranked #1 on Northwest Indiana Business Magazine Since 2021 for Best Ad Agency and Graphic & Web Design Firm.

Businesses across the region trust our award-winning team for impactful digital marketing, web design, and branding services.

With this recognition, we continue to lead the way in helping local organizations grow through effective strategies, innovative design, and measurable results. Partner with Sera Group for a marketing approach that builds visibility, drives results, and supports long-term success.

Cohesive Branding is Essential

What is Branding and Why Does It Matter?

Branding is more than a logo. It’s how your customers see and experience your business. When your branding is consistent across visuals, messaging, and customer interactions, it helps build trust, make a lasting impression, and grow your business.
Simply put, investing in branding is investing in your long-term success.

Build Trust + Credibility

A consistent and professional brand makes people more likely to trust and choose your business.

Rise Above the Competition

Clear, consistent branding helps your business become more recognizable and memorable.

Keep Customers Coming Back

When customers recognize and trust your brand, they’re more likely to return and stay loyal.

Make a Stronger First Impression

A polished brand helps you stand out and positions your business as worth more.

Create Real Connections

Strong branding tells your story in a way that resonates and builds lasting relationships.

Simplify Decision-Making

Consistent branding makes it easier for people to understand who you are and what you offer.

Swingbelly's Digital Display Ads Example
Build A Brand That Stands Out

Brand Strategy

Creating a solid brand strategy is key to building customer trust, establishing emotional connections, and standing out from your competition. At Sera Group, we develop strategies that provide a clear roadmap for all your marketing efforts, helping your business grow and thrive.

  • Create a Lasting Impression: We’ll design your logo, colors, and fonts to craft a unique brand identity that resonates with your audience and keeps you memorable.

  • Outshine Your Competition: With a powerful brand, you’ll naturally rise above your competitors, making it easier for customers to choose your business.

Enhancing Your Brand’s Image

Logo & Branding

Developing a strong brand is essential for building trust with your customers, creating an emotional connection, and standing out from competitors. A well-thought-out brand strategy ensures all marketing efforts are aligned and support your business goals.

  • Custom Logo Design: We create a unique logo that reflects your brand’s values and leaves a lasting impression.

  • Scalable and Adaptable: Our logo and branding materials are designed to be used across all platforms, from business cards to billboards, ensuring clarity and impact at any size.

Swingbelly's Digital Display Ads Example
Branding Case Study

Rebranding La Porte County Health Department

Sera Group partnered with the La Porte County Health Department to refresh their brand and strengthen their connection with the local community. By developing a cohesive visual identity and consistent messaging across platforms, we helped improve the Department’s visibility and made their services feel more approachable and recognizable.

As part of this strategic rebrand, we created a new logo, introduced a vibrant color palette, and clarified their messaging. The updated brand not only reflected the Health Department’s mission but also built trust with local residents. Our focus on clarity, professionalism, and empathy ensured the community felt informed and supported.

Following the rebrand, the La Porte County Health Department experienced higher community engagement, stronger brand recognition, and more effective outreach for public health programs.

Your Local Branding + Graphic Design Team

Hundreds of Businesses Trust Sera Group

From small businesses to established brands, we’ve helped hundreds of companies build a unique and impactful visual identity through strategic branding and creative graphic design. Our tailored approach ensures each business gets the attention they need to stand out, connect with their audience, and succeed in an increasingly competitive market.

Securall Logo
Frontier Electric Supply Logo
JBC Rail Logo
La Porte County Health Department Logo
City of La Porte Logo
Powering America NWI Logo
Kolar Roofing Logo
Little Wolves Early Learning Center Logo
Nest Community Shelter Logo
Burn Em Brewing Logo
One Source Logo
Leeds Public House Logo
LPCHD logo white
white la porte county fairgrounds logo

Let’s Build a Brand You’re Proud Of

At Sera Group, we’re more than just a design team. We’re your creative partner. Businesses choose us because they want custom, thoughtful branding that goes beyond templates. Every project is led by an experienced designer focused on building a visual identity that drives real business growth.

We build brands from the ground up by creating logos, visual elements, and cohesive designs that reflect your values and help you stand out. Whether we meet by video call, phone, or in person at our La Porte office, you’ll always receive clear and transparent communication throughout the process.

Get started today. Let’s create a branding strategy and visual identity tailored to your business goals.

Frequently Asked Questions

Branding involves creating a unique identity for your business through distinctive designs, consistent messaging, and a cohesive strategy. Good branding increases recognition, builds trust, and can significantly influence purchasing decisions by establishing an emotional connection with your audience.

Absolutely! We can refresh or completely overhaul your existing branding to better align with your business goals and current market trends. This can involve updating logos, redesigning visual elements, and refining your overall brand strategy.

A comprehensive brand guide from Sera Group ensures that every aspect of your brand is applied consistently, whether online, in print, or on merchandise. This guide includes:

  • Clear Guidelines on Logo Usage: Ensuring your logo is displayed correctly in various settings.
  • Defined Brand Colors and Fonts: Helping maintain visual consistency across all materials.
  • Consistent Tone of Voice: Aligning all communication with your brand’s personality.
  • Application Examples: Showing practical uses of your branding elements, from digital ads to truck wraps.

By adhering to a brand guide, your business can present a unified and professional image, increasing recognition and building customer trust.

Our graphic design services encompass a wide range of visual content creation including logo design, business cards, brochures, banners, website graphics, and more. We ensure that all visual elements align with your brand identity and effectively communicate your business message.

Evaluating your branding’s effectiveness involves looking at customer recognition, loyalty, and engagement. Are customers able to recall your brand? Do they choose your brand over competitors? Is your branding consistent across all platforms? We can help you analyze these factors.

Choosing the right design style involves understanding your brand’s personality, your target audience, and the message you want to convey. Our team works closely with you to determine a style that best represents your brand and appeals to your customers.

Ready to Grow Your Business?

Learn how Sera Group can drive more traffic, increase sales, and help your business succeed.