Sera Group and Kolar Roofing: Achieving Marketing Success Under One Roof

Kolar Roofing LLC, based in Michigan City, Indiana, stands as a privately owned local company dedicated to delivering friendly, timely, and professional roofing services to the community. Recognized as industry leaders, they prioritize the use of the latest materials and maintain a commitment to ongoing education to ensure the highest quality and safety standards for their customers’ homes. Proudly serving an extensive local area, including La Porte County, Porter County, Michigan City, South Bend, Valparaiso, La Porte, Portage, Chesterton, and Mishawaka.

The Challenge

Kolar Roofing aimed to elevate their local presence and brand identity. They needed modern branding, logo design, website design and targeted advertising on Google and Facebook. Our goals included increasing online visibility, generating more leads through the website, and building trust within the community. Sera Group’s services are geared towards establishing Kolar Roofing as a top choice for roofing services in their service areas.

Comprehensive Marketing Strategy

To meet the needs of Kolar Roofing, Sera Group put together a comprehensive marketing strategy. We revamped their logo, branding, and website for a fresh online look. Using Google and Facebook ads, we aimed for a unified visual style across their online presence. The main idea was straightforward: make Kolar Roofing more visible online, highlight their expertise, and strengthen connections within the local community.

primary kolar roofing logo

Impact of Comprehensive Brand Guides

The brand guide created by Sera Group will make a big difference for Kolar Roofing, a local roofing company serving Northwest Indiana. It will be especially helpful for their online marketing, merchandise like t-shirts, yard signs, truck wraps, and billboards. For example, they will use it to experiment with different color combinations of their new logo, giving them a fresh and consistent look across various materials. This guide will ensure that their branding remains cohesive and recognizable, making a positive impression on their customers. Whether it’s for online promotion or physical merchandise, the brand guide will be a valuable tool for Kolar Roofing’s marketing efforts.

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