Kolar Roofing is a family-owned residential and commercial roofing company based in Michigan City, Indiana, serving homeowners and businesses throughout Northwest Indiana. Known for quality workmanship and a strong local reputation, Kolar wanted to build on that foundation by reaching more customers and strengthening their presence throughout the region.
Building a Marketing Foundation for Kolar Roofing’s Next Stage of Growth
Sera Group partnered with Kolar Roofing to develop a comprehensive marketing strategy focused on increasing visibility, generating leads, and maximizing the effectiveness of their marketing investment.
Breaking Through a Crowded Market
When Kolar Roofing first came to Sera Group, they were working with an overseas marketing provider that had promised growth but had delivered little measurable progress. More importantly, Kolar lacked ownership and visibility into several of the marketing assets their business depended on, including their website and advertising accounts.
Their website was outdated and underperforming, their branding needed modernization, they had little to no social media presence, and they lacked a reliable analytics foundation to understand where leads came from or whether their marketing investment was producing results.
For a growing roofing company with an established local reputation, the issue was not simply finding another vendor. Kolar needed to regain control of their marketing, establish a strong foundation they could own, and find a partner they could trust to provide clear direction and measurable results.
At the same time, their core Michigan City market was becoming increasingly saturated and competitive. Continued growth would require expanding their reach into surrounding areas such as La Porte, Chesterton, and Valparaiso, without losing the visibility and reputation they had already built.
“I’ve been working with Sera Group in La Porte for about 10 years now, and I can’t say enough good things about them. They understand our business and communicate well. Switching to Sera Group has made a noticeable difference in our marketing and overall growth.”
Tim K., Owner of Kolar Roofing
From Scattered Efforts to a Clear Strategy
We understood that earning Kolar’s trust would take more than presenting a long-term marketing plan. The first priority was to stabilize their marketing, restore ownership and visibility, and identify opportunities that could generate a return while building the foundation for future growth.
We proposed a phased strategy that balanced immediate lead generation with the longer-term work needed to strengthen Kolar’s brand and digital presence.
Kolar trusted us to move quickly, and we did. We transitioned their marketing with minimal disruption, established the systems and analytics needed to measure performance, and began improving the areas most likely to drive meaningful results.
Early wins helped demonstrate what was possible and created the confidence to continue investing in a broader marketing strategy. As the partnership grew, we were able to expand from addressing immediate needs into a more comprehensive approach across branding, website development, paid advertising, SEO, social media, photography, and content.
Building Visibility at Every Stage
Growth You Can Measure
In 2025, Kolar’s marketing generated more traffic, more leads, and stronger brand engagement while becoming more efficient than the previous year. Lead volume increased at a lower cost per lead, and Meta advertising delivered more clicks with less spend. The result was greater visibility, more customer inquiries, and more value from their marketing investment.
Why the Right Marketing Partner Matters
Kolar Roofing’s growth did not come from a single campaign or marketing tactic. It started by establishing the right foundation, regaining control of critical marketing assets, creating visibility into performance, and focusing first on strategies that could produce measurable results.
By moving quickly and proving value early, Sera Group built trust and expanded the relationship over time. What began as a need for better direction and more accountable marketing developed into a comprehensive partnership across branding, website development, paid advertising, SEO, social media, and content.
For growing businesses, the right marketing partner should do more than provide individual services. They should understand the business, prioritize the opportunities most likely to create impact, measure what is working, and build a marketing system that can grow alongside the company.
• Northwest Indiana Web Design & Marketing Agency •