Quad County Roofing is a highly-rated roofing company in Northwest Indiana that switched agencies mid-season: a new website, restructured Google and Facebook ads, and reporting that ties every lead back to its source.
Why Quad County Made the Switch
Quad County Roofing partnered with Sera Group to replace a marketing system that wasn’t delivering results with a more localized, measurable approach built around a new website, Google Ads, Local Services Ads, Facebook Ads, conversion tracking, and ongoing optimization.
Marketing That Didn’t Reflect the Business
Before partnering with Sera Group, Quad County was working with a remote agency that had limited understanding of the local market in Northwest Indiana; This was evident in generic content that didn’t reflect the company’s actual service area and important details. The website was inaccurate, outdated, and lacked proper conversion tracking to measure marketing results.
The advertising had the same problem in a different form: activity was happening, but there was little clarity around lead quality or attribution, and no reliable view of which calls, forms, campaigns, and services were actually producing opportunities.
Rather than simply taking over the existing campaigns, Sera Group focused on better understanding Quad County Roofing, its goals, and building a foundation that enables success.
“The best marketing company I have ever dealt with so far that actually delivers what they say they are going to. Would highly recommend.”
Eric S., Owner of Quad County Roofing
Turning an Outdated Website Into a Scaling Sales Tool
The transition was designed to preserve active lead flow while progressively replacing the pieces of the marketing system that needed improvement. The website was the biggest first opportunity, since the existing site lacked the conversion paths needed to support paid advertising and organic growth, so we rebuilt it as part of the larger strategy.
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How the Site Came Together
Not a visual refresh, a site that builds trust, answers homeowners’ questions, supports local search, and turns advertising traffic into real opportunities. The whole transition ran four months, start to finish, with no gap in lead flow.
Discovery & Strategy
We started with Quad’s services, customers, service area, competitive advantages, and the questions that homeowners ask before calling a roofing contractor.
Structure Built to Convert
Service pages were rebuilt around Quad’s real services and local market, then framed as a clear journey: tell us what’s going on, we inspect the roof, you get clear options, then work gets scheduled.
Reviews Where They Matter
Instead of parking reviews on a testimonials page, we placed Google review proof right beside the quote forms and phone numbers so homeowners see the proof at the moment they decide whether to reach out.
Rebuilding the Lead-Generation System
We designed the website and refined the advertising around one goal: helping more local homeowners find the right service and request a quote. Each part of the strategy had a role, and tracking helped us see which efforts produced real leads.
More Conversions for a Lower Cost
